As a Type A marketer, you have a lot to do and not necessarily enough time to get it all done. Although it can be hard, it’s important that we learn to delegate our work so we can focus on what’s most important. Using delegation properly can allow you to grow your business and improve your efficiency without spreading yourself too thin.
Today’s guest is Sean Work, the vice president of inbound marketing at Crazy Egg. He’s learned how to delegate so he can make the most of the time he has to grow his business. He’s going to talk to us today about learning how to delegate well.
Some of the highlights of the show include:
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Would you like to be known as the go-to when it comes to getting information on a specific topic? Positioning yourself as an expert would help you build your following, increase your engagement, and grow your business. Publishing excellent content is a great way to do all of these things.
Today’s guest is Nicole Kohler, the content manager at WooCommerce, an Automattic brand. She’s going to talk to us about how to score and prioritize content, improve your processes, and become the leading authority in your niche.
Some of the highlights of today’s show include:
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Chances are good that you’ve made a grammar mistake at some point on your social media or blog. You might have even been trolled about it, which is embarrassing and, in some cases, can mess with your branding. Using simple processes can actually help you prevent grammar errors so you can avoid the whole ordeal.
Today we are talking to Celeste Mora, the social media manager at Grammarly. Celeste has helped Grammarly grow its social media following tremendously by effectively sharing engaging content that reflects the company’s core values. Tune in today so you can learn how to avoid grammar mistakes, hone your processes, and boost your social media following.
Some of the highlights of the show include:
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Quotes by Celeste:
“Efficiency, to me, comes down to what’s the minimum viable social media effort that will get the most engagement.”
“Everyone from Grammarly has Grammarly turned on at all times.... It’s a branding issue for us if anything is incorrect.”
“When you are first getting started on social media, you really need to do your research... don't just choose a channel because Facebook owns the world or because everyone’s doing Twitter.”
Keyword research: Is it dead, or is it still a helpful strategy when developing your content? The answer is that it’s still a vital part of many marketers’ strategies! If you know how to use keyword research and SEO properly, you know they’re not going anywhere!
Today’s guest is Ann Smarty, the brand and community manager at Internet Marketing Ninjas. She is also the founder of MyBlogU.com. She’ll be sharing advice on finding core terms, find good keywords, structure your content, and a whole lot more. This episode is jam-packed with valuable information, so take the time to listen.
Some of the highlights of the show include:
Links:
The Ultimate Content Marketer’s Guide to Keyword Research
Quotes by Ann:
“Keyword research is evolving and it will be there for many years to come.”
“Brainstorm with your team and write down which terms describe your business best.”
“Don’t try to optimize everything. Focus on creating in-depth content.”