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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: August, 2017
Aug 29, 2017

Successful content marketing depends on publishing great content consistently. Do you know how to know what’s working and what’s not? More importantly, can you learn as you go so you can improve your future blog posts?

Today, we’re talking to Zach Bulygo, the blog manager at Kissmetrics. We’ll talk about Zach’s process and planning, how to work with guest writers, how to publish lots of content with a small team, and how to turn your marketing blog into a leading authority. Sit back, relax, and get read to glean a ton of great information from Zach.

Some of the highlights of the show include:

  • Some information about Kissmetrics and what Zach does there, as well as what topics are covered on the Kissmetrics blog.
  • Why the team as Kissmetrics embraces guest posts and how those fit into the site’s strategy.
  • The goals of the Kissmetrics blog and how the team uses data analysis and testing to achieve them.
  • How Zach uses data to know that the blog posts and CTAs are working and how the information helps the team tweak future blogs for more success.
  • The standards that the Kissmetrics team holds its guest writers to.
  • How Zach manages the blog as the only permanent person on the team.
  • The typical workflow for a blog post on Kissmetrics.
  • Zach’s advice for a marketing team that is hoping to add blog content to their marketing mix.


Links:

Kissmetrics

CoSchedule

Blog Post: What’s the Difference Between Google Analytics and Kissmetrics?

Aug 22, 2017

What does a true marketing leader look like? What kind of results do they get? How do you lead and develop a culture that is hyper focused on growth and routinely produces 10X results and builds audiences into the hundreds of thousands?

Today I’m talking to Eric Siu, the CEO of the digital marketing agency Single Grain, the host of the Growth Everywhere podcast, co-host of the Marketing School Podcast with Neil Patel, and a contributor to noteable online publications like Forbes, Entrepreneur, and more.

Some of the highlights of the show include:

  • What Eric is up to and his vision for Single Grain as a place to grow
  • The importance of people, culture, and trust when stepping into a new company
  • Hiring really good people and getting out of their way
  • Sticking with the Growth Everywhere podcast even when the first year was a grind
  • Batching and using systems to get everything done
  • How content scales well and the importance of playing the long game
  • Building out a framework to repurpose content, especially when starting out
  • Focusing on one thing each day and delegating things that can be delegated
  • The hiring funnel, core values and a trial assignment

Links:

Single Grain

Marketing School Podcast

Growth Everywhere Podcast

CoSchedule

Traction: Get a Grip on Your Business

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Aug 15, 2017

Video marketing: When you use it to grow your audience, it’s as much a science as it is an art. There are so many platforms, strategies, and networks; how do you know where to focus your time, money, and energy for the biggest return?

Today we’re talking to Mark Robertson, the co-founder of Little Monster Media, the founder of ReelSEO, and a digital video veteran. He’s going to talk to us about increasing your reach and growing your audience through video marketing.

Some of the highlights of the show include:

  • Information about Little Monster Media and what Mark does there.
  • What platforms to focus on for people who are new to video marketing.
  • How brands can build their audiences using YouTube and Facebook Video.
  • How brands can follow the practices of publishers to see success when it comes to advertising and content marketing. Mark gives examples of brands that create compelling content without being “in your face.”
  • How to know whether video is a medium you should use and harness, as well as stats on how video affects the brain in comparison to how text affects the brain.
  • The importance of testing and measurement when it comes to getting your material in front of the right people.
  • What measurements and technical details to pay attention to in order to succeed with video marketing.

Links:

Little Monster Media

CoSchedule

Aug 8, 2017

When your potential customers are looking for your product or service, how do you think they find it? Right, they usually start with Google. In order for them to find you, you need to show up in those search results. Have you wondered how to do that?

Today, we’re talking to CoSchedule’s own Rachel Wiinanen, our inbound marketer. She works a lot with AdWords, creating ads that will lead to click-throughs and lead to conversion. Today she’s going to tell us all about targeting the right keywords, writing engaging messaging, and optimizing your landing pages. She’ll also talk to us about what metrics to measure and share her thoughts on budgeting and goal-setting. You won’t want to miss this episode!

Some of the highlights of the show include:

  • Rachel’s job description and mission at CoSchedule.
  • Rachel’s strategy for attracting the right audience through AdWords.
  • Thoughts on writing great ad copy that gets clicks, as well as why testing is so important.
  • How Rachel works with landing pages to boost the conversion rate.
  • What Rachel measures when analyzing campaigns: trial acquisition cost, click-through rate, and more. She also talks about how she monitors various metrics.
  • How to determine a budget when it comes to ads.
  • Rachel’s best advice for someone who is new to AdWords and is just getting started.

Links:

AdWords

CoSchedule

Google Analytics

Aug 1, 2017

People learn from and remember their experiences. When they’re good experiences, they’ll want to come back for more. If you want your audience to keep coming back to you, you’ll need to create valuable experiences for them.

Today we’re talking to Carla Johnson, the brains behind Type A Communications and the author of Experiences: The 7th Era of Marketing. She will talk to us about how to create value with our content, how to manage change within your organization, and how to break the status quo.

Some of the highlights of the show include:

  • Information about Type A Communications and what Carla does there. She also talks about what it was like to co-write Experiences and some of the takeaways of the book.
  • Carla’s best advice for marketers who want to create value for their audience.
  • The differences between relationship-building and experience-creating, as well as why now is the right time to start focusing on creating experiences.
  • Examples of brands that have gotten the experience-building down to a science, including Nike and Vail Resorts.
  • Tips for making this new era of marketing something your company implements and succeeds with.
  • Carla’s basic steps behind content creation management and her best advice for marketers who want to break through the status quo.

Links:

Type A Communications

Experiences: The 7th Era of Marketing

CoSchedule

 

Quotes by Carla:

 

“With the sophistication of consumers and the social world in which we live, just having a relationship isn’t enough.”

 

“People need to feel a little uncomfortable and understand that what has historically been safe is now perhaps the risky option.”

 

“We have to start being able to look at brands and ideas and experiences... that have nothing to do with our industry or with marketing. Dig deep and understand what has inspired you as a person.”










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