Successful content marketing depends on publishing great content consistently. Do you know how to know what’s working and what’s not? More importantly, can you learn as you go so you can improve your future blog posts?
Today, we’re talking to Zach Bulygo, the blog manager at Kissmetrics. We’ll talk about Zach’s process and planning, how to work with guest writers, how to publish lots of content with a small team, and how to turn your marketing blog into a leading authority. Sit back, relax, and get read to glean a ton of great information from Zach.
Some of the highlights of the show include:
Links:
Blog Post: What’s the Difference Between Google Analytics and Kissmetrics?
What does a true marketing leader look like? What kind of results do they get? How do you lead and develop a culture that is hyper focused on growth and routinely produces 10X results and builds audiences into the hundreds of thousands?
Today I’m talking to Eric Siu, the CEO of the digital marketing agency Single Grain, the host of the Growth Everywhere podcast, co-host of the Marketing School Podcast with Neil Patel, and a contributor to noteable online publications like Forbes, Entrepreneur, and more.
Some of the highlights of the show include:
Links:
Traction: Get a Grip on Your Business
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Video marketing: When you use it to grow your audience, it’s as much a science as it is an art. There are so many platforms, strategies, and networks; how do you know where to focus your time, money, and energy for the biggest return?
Today we’re talking to Mark Robertson, the co-founder of Little Monster Media, the founder of ReelSEO, and a digital video veteran. He’s going to talk to us about increasing your reach and growing your audience through video marketing.
Some of the highlights of the show include:
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When your potential customers are looking for your product or service, how do you think they find it? Right, they usually start with Google. In order for them to find you, you need to show up in those search results. Have you wondered how to do that?
Today, we’re talking to CoSchedule’s own Rachel Wiinanen, our inbound marketer. She works a lot with AdWords, creating ads that will lead to click-throughs and lead to conversion. Today she’s going to tell us all about targeting the right keywords, writing engaging messaging, and optimizing your landing pages. She’ll also talk to us about what metrics to measure and share her thoughts on budgeting and goal-setting. You won’t want to miss this episode!
Some of the highlights of the show include:
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People learn from and remember their experiences. When they’re good experiences, they’ll want to come back for more. If you want your audience to keep coming back to you, you’ll need to create valuable experiences for them.
Today we’re talking to Carla Johnson, the brains behind Type A Communications and the author of Experiences: The 7th Era of Marketing. She will talk to us about how to create value with our content, how to manage change within your organization, and how to break the status quo.
Some of the highlights of the show include:
Links:
Experiences: The 7th Era of Marketing
Quotes by Carla:
“With the sophistication of consumers and the social world in which we live, just having a relationship isn’t enough.”
“People need to feel a little uncomfortable and understand that what has historically been safe is now perhaps the risky option.”
“We have to start being able to look at brands and ideas and experiences... that have nothing to do with our industry or with marketing. Dig deep and understand what has inspired you as a person.”