You know that content marketing has the potential to grow your company. What if you’re not getting results, though? If you don’t have something unique to say or value to offer, it’s tough to get traction in a competitive environment. How can you create unique ideas and overcome mediocre results?
Today we’re going to be talking to Jon Henshaw, an accomplished product builder and content marketer. Jon co-founded Raven Tools and is now with CBS Interactive. We’re going to talk about how to fix broken content marketing. You won’t want to miss today’s show!
Some of the highlights of this episode include:
Links:
Email a screenshot of your iTunes review to podcast@coschedule.com
Quotes by Jon:
“One of the great things about content marketing is that it kind of levels the playing field among other companies.... You don’t have to have the tens of thousands of dollars or more in paid advertising budget. You just have to have good ideas.”
“The internet is a big place and yes, most things have already been done... You have to be even more creative.”
“The part that I geek out the most on is actually putting that content together and writing the code behind that content so that it can perform really well.”
On the Actionable Marketing Podcast, we are kicking off a new series called 10x Marketing Interviews. CoSchedule’s own CEO, Garrett Moon, has written a book called The 10x Marketing Formula. While writing the book, he interviewed some of the sharpest minds in marketing. We’re going to be listening to some of his interviews.
Today’s interview is with Ash Maurya, a successful entrepreneur and author of The Lean Startup Movement, That’s Running Lean, and Scaling Lean. He understands how Lean works and is going to talk to us about how we, as marketers, can apply the principles and tools to our work. You aren’t going to want to miss this series or the interview with Ash!
Some of the highlights of the show include:
Links and Resources:
Send a screenshot of your iTunes review to podcast@coschedule.com
Have you heard the term, “growth-hacking”? It can be a bit of a buzzword. Today we’re going to learn about a real-life growth-hacking example. You don’t have to have a special sales and marketing gene... it just takes the willingness to learn. Today’s guest is John Rampton. He’s a serial entrepreneur, the founder of several companies, and a contributor to sites like Huffington Post and Entrepreneur. Today’s episode is a case study in perseverance, so you won’t want to miss it!
Some of the highlights of the show include:
Links:
Email your iTunes review to podcast@coschedule.com
Did you know that you can scale and grow a business from zero to thousands of customers by using content marketing? You can see a massive ROI and even bu9ld an entire marketing team through blogging, video content, email lists and social media. Today we’re going to be talking to Tim Topham from TimTopham.com about this very topic. Tim has created a global community and has built his company around content marketing. You won’t want to miss today’s episode, so sit back, relax, and get ready to glean lots of great info from our discussion.
Some of the highlights of the show include:
Links and Resources:
Email podcast@coschedule.com with your iTunes review
Are you sick of emergencies, of last-minute deadlines, and the stress of messy workflows? If so, agile project management might be just the strategy you need to use. Chances are great that you’ve heard of it before, but do you know how to use agile methodologies in your marketing? Today we’re going to talk about just that with Andrea Fryrear, the president and lead trainer at Agile Sherpas. She’s going to talk to us about what agile marketing is and how you can use it to prioritize your projects. Sit back, relax, and get ready to learn some high-value information that will help your business succeed.
Some of the highlights of the show include:
Links and Resources: