Have you spent a ton of time on a piece of content, only for it to get no traction or traffic? Does it end up in the graveyard of the Internet? What about a piece of content that drives traffic, but not to conversions? These are huge problems for content marketers.
Today, we’re talking to Garrett Moon, CoSchedule’s co-founder and CEO. He will share content solutions and information from his new book, 10X Marketing Formula.
Some of the highlights of the show include:
Links:
AMP on iTunes - leave a review and send screenshot to podcast@coschedule.com
Quotes by Garrett:
“Content marketing is just not always living up to the hype that was promised. It’s not always giving them the results that they feel they deserved.”
“As a marketer and a content marketer that is creating content, we have to actually realize is that our content is now in competition with other content.”
“Risk is all about failure, and I think you have to learn to sort of embrace failure and use it as a learning exercise and a way to improve what you are doing.”
Your customers use social media to talk about your industry, competitors, and brand. They provide valuable information that you can use to generate content ideas, understand why they go elsewhere, and prevent PR disasters. That’s why social listening is so important.
Today, we’re talking to Joei Chan - content marketing manager from Mention. She shares some examples, tips, and advice that will help you capitalize on social listening opportunities.
Some of the highlights of the show include:
Links:
AMP on iTunes - leave a review and send screenshot to podcast@coschedule.com
Reese’s Misshaped Trees on Social Media
Imagine knowing exactly what your target audience needs are and when they need them. Delivering exactly the right value at the right time. What would this mean for your marketing?
Today, we’re talking to Kyle Gray, an entrepreneur, bestselling author, and savvy content marketer. He has helped startups reach $1M in revenue, and his work is featured in some of the largest online marketing publications. Kyle breaks down two fundamental frameworks that content marketers can use to be persuasive and maximize helpfulness - making their target audience know, like, and trust them.
Some of the highlights of the show include:
Links:
The Story Engine book and blog
Alex Turnbull and Groove HQ; Blog
iTunes Review; send screenshot of review to podcast@coschedule.com to receive a CoSchedule Care Package
Quotes by Kyle:
“I’m a very process-oriented person. So, I love to take people through the same process over and over, and refine it and improve it over time. So, I’ve developed something I call the, ‘Scalable Storytelling Process’.”
“I love to use frameworks to really help us organize our ideas.”
“We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.”
“We also take action on problems that we feel most empowered to solve.”
Content marketing is a highly competitive space. Every single day, nearly 60 million blog posts are published and five billion YouTube videos are watched. Are you always trying to edge out search results to be on top? Discover how to reframe your mindset when it comes to content marketing.
Today, we’re talking to Garrett Moon, CoSchedule CEO, about how to handle such competition when it comes to content marketing and his new book, 10X Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results.
Some of the highlights of the show include:
Links:
CoSchedule; Garrett Moon; 10X Marketing Formula book
Quotes by Garrett:
“Everyone was really excited about it (content marketing). There was a lot of energy. A lot of hype behind it, and a lot of big promises that content marketing made to all of us.”
“If we’re going to really double down. If we’re really going to continue doing this, how do we really make it sing? How do we really make it pay for itself and become a true part of our results?”
“For us (CoSchedule as a start-up), it was results or die.”
“Once teams start looking at what they’re doing, how their processes are built, one thing they tend to find is that much of what they’re doing is based on mitigating risk vs. generating results.”