These days, you need to create both a great Website and great content to rank on Google.
Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper technique.
Some of the highlights of the show include:
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Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO?
Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder. He is a powerhouse in the content marketing and SEO world.
Some of the highlights of the show include:
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Rand Fishkin on Twitter
AMP on iTunes - leave a review and send screenshot to podcast@coschedule.com
Quotes by Rand:
“If you’re looking at a social network profile, don’t just report on follower count, go look at the last 20 or 50 posts...report on how much engagement did each of those get.”
“Go out there, build a company, make mistakes, just don’t make exactly the same ones I did.”
“You get biased by your existing understanding of the field.”
Copywriting can happen anywhere - from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting people to say “Yes” and generating more leads and buyers. It measures results to see if something converted or not.
Today, we’re talking to Joanna Wiebe, a conversion copywriter, creator of Copy Hackers, and co-founder of Airstory. She is an absolute authority on copywriting and conversions.
Some of the highlights of the show include:
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Quotes by Joanna Wiebe:
“It wasn’t the digital atmosphere we have today in marketing where everything, everything gets measured.”
“The real thing is we want to convert. We want more leads and we want more buyers. That’s what conversion copywriting is about.”
“We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something.”
“People want to click things. Mostly because they just want to move through life and get their problems solved.”
Content marketing is easy, right?! You just find a keyword, write a list post, rank #1 on Google, get tons of traffic, and crush your goals. It should be that easy, but the future of successful content marketing is changing. Now, the goal is to influence profitable customer action.
Today, we’re talking to Jennifer Pepper, the marketing manager for content creation at Unbounce. She shares why it is more important than ever before to go beyond lifestyle or listicle content, to publish content that solves for intent, and to connect the dots for between your audience’s pain and your product offering.
Some of the highlights of the show include:
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Quotes by Jennifer:
“We started blogging as a company before we even had a product...as a way of validating early on if the problem we were trying to solve for marketers actually existed.”
“We were always creating more instead of looking to better merchandise messages and content that we’d already perfected and produced.”
“We’re trying to look at being more problem focus first vs. bringing a solution right away.”