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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
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Now displaying: July, 2019
Jul 30, 2019

Marketing is sometimes sensationalized, especially when media publications feature huge brands with huge budgets. In reality, most marketers come from small brands with small budgets. They need to be scrappy to get noticed, but with fewer resources.

Today’s guest is Andie Coupland, product marketing manager at Totara Learning. She describes how small brands with small budgets can achieve colossal results by avoiding makeshift marketing. 

Some of the highlights of the show include:

  • Game Plan: Strategies for marketing goals, product fit, and brand messaging  
  • Key Performance Indicators (KPIs) vs. Objectives and Key Results (OKRs): Different approaches for deliverables to measure results of goals and objectives
  • Stop Fighting Fires: Stay agile to remain focused on your quarterly priorities
  • Keep on Track: Processes in place to stay organized and meet deadlines
  • Productivity Pressure: Marketing is getting more done with fewer resources
  • Shift in Mindset: Always ask why you’re doing something as a leader/manager
  • Andie’s Advice: Find the right tool(s) and learn how to use them to meet your company’s marketing needs right now

Links:

Jul 23, 2019

Different industries directly impact the marketing processes, tactics, and tools that prevent marketers from being productive, organized, and focused. Is your industry leading or bleeding marketing and technology consumption?

Today’s guest is Ted Horan, vice president of marketing in eCommerce at RDO Equipment Company. Ted describes how the company overcomes makeshift marketing to be a leader in the construction and agriculture industry. 

Some of the highlights of the show include:

  • Candid CoSchedule Customer: What works and what doesn’t with tool
  • Farmer to Founder: Ron Offutt’s entrepreneurial spirit for equipment business
  • Evolution of Equipment Industry: Sales-heavy, outdated, one-man operation
  • Catch up vs. Keep up: Create digital presence to sell more and be relevant 
  • Ultimate Goal: Become a strategic partner with those driving revenue every day
  • Ever-changing Tech Environment: Rely on tools to react, pivot, and adapt
  • Pop-up Projects: Prioritizing flow of ideas and fire drills depends on budget, resources, and capacity
  • Qualifiers: Find tools to manage/optimize workflow in a way that makes sense
  • Are you winning? Surround yourself with a strong team and necessary skill sets 

Links:

Jul 16, 2019

CoSchedule’s blog and content engine generate more than 1 million views and 20,000 leads every month. How do we do it? Listen and learn. 

Today’s guest is Leah DeKrey, content marketing strategist and blog manager at CoSchedule. To know that a million people read the blog posts she writes every month is terrifying, thrilling, and core to CoSchedule’s growth.

Some of the highlights of the show include:

  • Reasons for Successful Blog: 
    • Corporate and managerial buy-in 
    • Standards of performance
  • Blog Posts: Be different than the rest, as the best
  • Performance Pillars for Blog Posts:
    • Comprehensive; at least 3,000 words
    • Actionable
    • Relevant 
    • Content upgrade/value-add included
  • Keyword Domination Strategy: Drive content by Googling around to search and seek high-volume, low-difficulty keywords
  • Measure Success of Content and Blog: Give it time because reaching the top doesn't happen overnight and takes patience
  • What you know now: College system is ripe for disruption, real world is where you learn 90% of what you do
  • Tools to Try: Ahrefs, Google Analytics, and KISSmetrics 

Links:

Jul 9, 2019

Is your email inbox out of control? Are you always clicking delete, spam, or unsubscribe? Brands and marketers need to minimize makeshift marketing to improve open rates, engagement, and relationships with subscribers and customers. 

Today’s guest is Cameron Cegala, co-founder and Chief Operating Officer (COO) of AdKaddy. Cameron describes how AdKaddy, a startup experiencing significant growth on a small budget, stays organized.

Some of the highlights of the show include: 

  • Mergers, Acquisitions, and Entrepreneurship: Hyper-focused to multi-functions
  • AdKaddy: Addresses interruption caused by abundant advertising
  • Why not unsubscribe? Fear of missing out (FOMO) and love for brands
  • Control communication process by conveniently receiving messages  
  • Content vs. Context: Shoppers want coupons, others want brand’s backstory
  • AdKaddy: Organizes everything by brand and automatically sorts related emails
  • State of Mind: Discovery process of feeding people ads is interruptive
  • Email Marketing: Broken model and better ways to communicate with customers
  • Connecting Consumers and Brands: Sweepstakes, earned media, Facebook ads
  • Getting Started on a Small Budget: Be thoughtful about where to put dollars
  • Google Drive, Trello, Slack: Leverage tools and strengths to stay on task 
  • Advice for Entrepreneurs: Be comfortable feeling out of your league; and learn from others

Links:

Jul 2, 2019

CoSchedule surveyed more than 3,000 marketers, and the results are in! Marketers want to publish more, complete everything on time, and prove their value to stakeholders. So, why do some marketers still use single-function tools, multiple platforms, and spreadsheets? These workarounds strangle your productivity and prevent you from reaching your goals. How can you overcome the madness of makeshift marketing? 

Today’s guest is Libby Hall, vice president of client services at Unearth, a digital public affairs agency. Libby describes how she found success despite makeshift marketing and shares suggestions on team development and project management.

Some of the highlights of the show include:

  • Remember life before hashtags? From Foursquare to five people in Fargo on Twitter to being bit by public affairs bug in sunny Sacramento
  • Cutting-edge digital tools, systems, processes, and teams help expand, grow, and scale services
  • Marketers struggle with single source of truth and visibility across campaigns
  • Evolution of what worked in the past, and transformative shift to being agile
  • Measure changing situations and data to improve results and optimize what works best right now
  • What do you want to accomplish? Document strategies, plans, goals, objectives 
  • Elements of Successful Processes: Provide value, allow flexibility, and be accountable
  • Put out fires and urgent pop-up activities: Bring in more resources/team members; simplify deliverable; and work extra hours
  • What’s the right number for volume of communication to make an impact? Set measurements for success, and find benchmark to work from 
  • Google isn’t a substitute for experience, but it’s the next best thing; do research and be prepared
  • Don’t underestimate power of curiosity: Encourage, support, and mentor others

Links: 

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