Influence: It pertains to every industry, and it’s a hot topic in marketing right now. If you want to be one of the major players in your niche, you need to have influence. As you build your business, you’re probably reaching out to the influencers in your field. But why not become an influencer yourself?
Today’s guest, Chris Dessi, is the founder of Silverback Social, a digital marketing agency specializing in social media. The company manages the social media ecosystem and provides consulting for many different brands. He offers our listeners a lot of great insight on being an entrepreneur, being relevant, and becoming an influencer.
Some of the topics you’ll hear discussed in today’s episode include:
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