You are probably including a call to action on each piece of content, but are you optimizing them as part of your marketing strategy? Even more importantly, are your calls to action placing your prospects well into what today’s guest calls the “marketing funnel”?
Alex Brazeau, the public relations manager at Corel, is going to share his story of how he and his team members optimize content, create great calls to action, and use a marketing funnel to draw in prospects into conversions.
Some of the topics you’ll hear about on today’s show include:
Links:
The Power of Habit by Charles Duhigg
Special Offer on the Corel Photo Video Bundle
If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.
Or subscribe to receive new podcasts via email.