It’s a challenge to get traffic to your website. Even after you put in the effort to build traffic, many visitors don’t buy what you’re selling the first time they visit. What you want to do is get your visitors to return so they make that purchase. Today’s guest is Nick Steeves, the chief product officer at Wishpond. He is going to talk to us about retargeting, video ads, and how to measure your digital advertising success. If you want to get more people to come back to your site to buy your product or service, you won’t want to miss today’s show!
Some of the highlights of the show include:
- Information about Wishpond and what Nick does there.
- Retargeting: What it is and why it’s important. Nick also talks about two ways to do retargeting -- one way that is basic and one way that is more advanced.
- How Wishpond comes up with retargeting ad ideas.
- The types of retargeting ads that work the best for Display and Facebook.
- Tips on making great videos that will result in conversion.
- Why it makes good business sense to “pay to play” on Facebook.
- Why Wishpond calls their marketing team “the growth team.”
- What the Wishpond growth team’s workflow looks like and how they keep it all organized.
- How to test ads to know what works best, as well as what to look for to know whether the ad is working or not working and how to learn from the ads that just didn’t work.
- Nick’s best advice for someone just starting out with retargeting ads.
Links:
Nick Steeves
Wishpond
AdEspresso
Google AdWords
Asana
CoSchedule