Info

Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
RSS Feed Subscribe in Apple Podcasts
Actionable Marketing Podcast
2022
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: Page 1
Jun 27, 2017

There are some companies that have extremely high standards for the industry that they’re in. When it comes to content teams, one of the best is Intercom. Today we’re going to be talking to Geoffrey Keating, an editor for the Intercom content team. He’s going to let us in on his secrets when it comes to the jobs-to-be-done theory, how to create unique content, and how keep yourself on schedule by planning and prioritizing. 

Some of the highlights of the show include: 

  • Information about Intercom and what Geoffrey does there.
  • Thoughts on crafting a message that reaches the readers where they are.
  • The types of content and marketing collateral produced by Geoffrey’s team.
  • How a small team gets all of the work completed that needs to be done.
  • Why Geoffrey shies away from calling himself a content marketer.
  • What Jobs-to-be-Done is and how it can help people create better content and better reach and engage with their target audience.
  • The four main “buckets” that the Intercom team draws its ideas from when developing unique content.
  • Geoffrey’s best advice for marketers who are not happy with the status quo. 

Links: 

Geoffrey on LinkedIn

Intercom

Jobs-to-be-done method

BaseCamp

CoSchedule

Groove HQ

Priceonomics

0 Comments
Adding comments is not available at this time.