People learn from and remember their experiences. When they’re good experiences, they’ll want to come back for more. If you want your audience to keep coming back to you, you’ll need to create valuable experiences for them.
Today we’re talking to Carla Johnson, the brains behind Type A Communications and the author of Experiences: The 7th Era of Marketing. She will talk to us about how to create value with our content, how to manage change within your organization, and how to break the status quo.
Some of the highlights of the show include:
Links:
Experiences: The 7th Era of Marketing
Quotes by Carla:
“With the sophistication of consumers and the social world in which we live, just having a relationship isn’t enough.”
“People need to feel a little uncomfortable and understand that what has historically been safe is now perhaps the risky option.”
“We have to start being able to look at brands and ideas and experiences... that have nothing to do with our industry or with marketing. Dig deep and understand what has inspired you as a person.”