AMP046: How To Strategically Manage Your PPC Campaigns In Adwords With Rachel Wiinanen From CoSchedule

When your potential customers are looking for your product or service, how do you think they find it? Right, they usually start with Google. In order for them to find you, you need to show up in those search results. Have you wondered how to do that?

Today, we’re talking to CoSchedule’s own Rachel Wiinanen, our inbound marketer. She works a lot with AdWords, creating ads that will lead to click-throughs and lead to conversion. Today she’s going to tell us all about targeting the right keywords, writing engaging messaging, and optimizing your landing pages. She’ll also talk to us about what metrics to measure and share her thoughts on budgeting and goal-setting. You won’t want to miss this episode!

Some of the highlights of the show include:

• Rachel’s job description and mission at CoSchedule.
• Rachel’s strategy for attracting the right audience through AdWords.
• Thoughts on writing great ad copy that gets clicks, as well as why testing is so important.
• How Rachel works with landing pages to boost the conversion rate.
• What Rachel measures when analyzing campaigns: trial acquisition cost, click-through rate, and more. She also talks about how she monitors various metrics.
• How to determine a budget when it comes to ads.
• Rachel’s best advice for someone who is new to AdWords and is just getting started.

Links:

AdWords

CoSchedule

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