What does a true marketing leader look like? What kind of results do they get? How do you lead and develop a culture that is hyper focused on growth and routinely produces 10X results and builds audiences into the hundreds of thousands?
Today I’m talking to Eric Siu, the CEO of the digital marketing agency Single Grain, the host of the Growth Everywhere podcast, co-host of the Marketing School Podcast with Neil Patel, and a contributor to noteable online publications like Forbes, Entrepreneur, and more.
Some of the highlights of the show include:
- What Eric is up to and his vision for Single Grain as a place to grow
- The importance of people, culture, and trust when stepping into a new company
- Hiring really good people and getting out of their way
- Sticking with the Growth Everywhere podcast even when the first year was a grind
- Batching and using systems to get everything done
- How content scales well and the importance of playing the long game
- Building out a framework to repurpose content, especially when starting out
- Focusing on one thing each day and delegating things that can be delegated
- The hiring funnel, core values and a trial assignment
Links:
Single Grain
Marketing School Podcast
Growth Everywhere Podcast
CoSchedule
Traction: Get a Grip on Your Business
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results