Successful content marketing depends on publishing great content consistently. Do you know how to know what’s working and what’s not? More importantly, can you learn as you go so you can improve your future blog posts?
Today, we’re talking to Zach Bulygo, the blog manager at Kissmetrics. We’ll talk about Zach’s process and planning, how to work with guest writers, how to publish lots of content with a small team, and how to turn your marketing blog into a leading authority. Sit back, relax, and get read to glean a ton of great information from Zach.
Some of the highlights of the show include:
- Some information about Kissmetrics and what Zach does there, as well as what topics are covered on the Kissmetrics blog.
- Why the team as Kissmetrics embraces guest posts and how those fit into the site’s strategy.
- The goals of the Kissmetrics blog and how the team uses data analysis and testing to achieve them.
- How Zach uses data to know that the blog posts and CTAs are working and how the information helps the team tweak future blogs for more success.
- The standards that the Kissmetrics team holds its guest writers to.
- How Zach manages the blog as the only permanent person on the team.
- The typical workflow for a blog post on Kissmetrics.
- Zach’s advice for a marketing team that is hoping to add blog content to their marketing mix.
Links:
Kissmetrics
CoSchedule
Blog Post: What’s the Difference Between Google Analytics and Kissmetrics?