AMP055: 3 Secrets That Will Maximize Your SEO Success With Lydia Gilbertson From Distilled

Search engine optimization, or SEO, gets a lot of attention. While everyone knows it’s important, not everyone knows how to do it. You can get a lot of surface-level advice on SEO, but today we’re going to dig a little deeper by talking to a true expert in the field.

Lydia Gilbertson is from Distilled in Seattle, Washington, She has a lot of knowledge and experience working with large clients where organic rankings are important to the bottom line. We’re going to talk about how to write content with SEO in mind, how to structure a sitemap, and some ideas for increasing site speed.

Some of the highlights of the show include:

• What Lydia does at Distilled and what types of problems she helps solve.
• Searcher intent: What it is and why it’s important for SEO.
• Where marketers should start if they want to optimize their current content.
• What sitemaps are and why they’re important, as well as where many sitemaps go wrong.
• The importance of site speed for SEO and why it matters. Lydia also shares her best tips for improving site speed.
• Lydia’s top advice for increasing your organic search rankings.

Links:

• Distilled
• Screaming Frog
• Page Speed Insights