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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Nov 21, 2017

What triggers your readers to buy? How can you write better calls to action and get more conversions? Today we’re going to be talking to Roger Dooley, the brains behind the book Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing. He also writes the Neuromarketing blog and regularly contributes to Entrepreneur and Forbes about neuromarketing. What is neuromarketing, and how can you use it to connect with your audience and get better results? That’s what we’re going to be talking to Roger about today. You won’t want to miss it!

Some of the highlights of the show include:

  • How Roger defines neuromarketing, the different types of neuromarketing, and how large and small businesses take advantage of the different types.
  • Some of the principles of why neuromarketing techniques work, including social proof, authority, and reciprocity.
  • Roger’s thoughts on case studies, emotions, and the words that potential customers and marketing professionals use.
  • Why it’s important to understand your target buyer’s unconscious needs as well as their conscious needs.
  • Roger’s best tips on building trust with your audience.
  • How to turn your fans into buyers and how to create effective calls to action.
  • Roger’s advice to a marketer who is just starting out in learning about and implementing some neuromarketing techniques.

Links:

Brainfluence

Neuromarketing blog

Roger on Entrepreneur

Roger on Forbes

Robert Cialdini’s Pre-Suasion

The Persuasion Slide

Perennial Seller

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