Are you getting more out of your marketing than you’re putting into it? Nathan Ellering is the head of demand generation at CoSchedule, and he wants you to be able to say that you’re getting the results you want from your marketing, your content, and your social media. Nathan is also the author of The Ultimate Guide to Marketing Strategy, so he’s a bit of an expert on the topic! We’re going to be talking to him today about how you can generate quality leads, get the traffic and traction that you want, and make your marketing strategy a success.
Some of the highlights of the show include:
- What Nathan does at CoSchedule as the head of demand generation.
- The story behind the launch of the Ultimate Guide to Marketing Strategy: what it includes, why it was necessary to write it, how it’s different, and why you should check it out. Nathan also shares why he created it as a microsite as opposed to a blog.
- The importance of following the acronym SMART when you’re setting your goals.
- An explanation of what 10x content is and how Nathan makes it work for him.
- How Nathan recommends tracking marketing ROI to be sure that your content is doing what it’s supposed to do.
- How to prioritize within your marketing strategy.
- The concept of goals-driven budgeting.
- Nathan’s best advice for someone just starting a marketing strategy.
Links:
CoSchedule
The Ultimate Guide to Marketing Strategy
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