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Actionable Marketing Podcast

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Dec 19, 2017

Reposting your best content on social media is a best practice: the conversions and conversations are like gold. You might be wondering about the best way to go about re-sharing content. Today, we’re going to be talking to Christin Kardos, the social media and community manager at Convince and Convert, the #1 content marketing blog in the world, according to Content Marketing Institute. Today, we’re going to talk about evergreen content, how to capitalize on incredible opportunities, and thought on whether social media automation is the right tool for you to increase productivity. You won’t want to miss today’s show!

Some of the highlights of the show include:

  • Information about Convince and Convert and what Christin does there.
  • Evergreen content: What it is and how to leverage it to your advantage.
  • How you can tweak and update your content to make it rank for certain keywords.
  • Best practices when it comes to sharing previously published content.
  • What content curation is and how Christin handles it at Convince and Convert.
  • Thoughts on balancing your own content and others’ content, as well as why it’s important to focus on quality first and foremost.
  • The benefits and potential downfalls of social media automation.
  • Christen’s best advice for marketers wanting to get started with automation and reposting content.

Links and Resources:

Christin on Twitter

Convince and Convert

105 Types of Content to Fill Your Editorial Calendar

Feedly

Pocket

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