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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Jun 19, 2018

Exclusive interviews continue from Garrett Moon’s book, 10X-Marketing Formula, which features top marketing professionals who uncover uncommon marketing mindsets, methods, and growth strategies.

In this episode, we’re talking to John T. Meyer, CEO and co-founder of Lemonly, which is a visual marketing firm. John started Lemonly as a way to educate people about how digital media is a way to reach customers, and eventually the business ended up specializing in infographics. Lemonly helped build and pioneer the infographics industry, and it has evolved into visual storytelling - the secret sauce. 

Some of the highlights of the show include: 

  • Humans are visual creatures bombarded by messages; infographics make the world less noisy and confusing
  • Infographics transitioned from visualizing data to a storytelling formula, where there is a beginning, middle, and end
  • Core types of stories offer familiarity and ability to predict what will happen
  • Lemonly starts with content by creating an outline that features the goal, 3 main points, and summary/call to action
  • Web of Content: Where will content live to connect and hook pieces on mediums
  • Issues related to driving traffic through visuals on various social media mediums
  • Visuals grab people’s attention, but you need a good story for ROI
  • Other options available, but Lemonly offers person-to-person relationships
  • Examples of 10X ROI results from visual content
  • Infographics fail and don’t live up to full potential when delivery is blurry, squished; don’t do all that work, and then stumble at the end

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