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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Jul 10, 2018

Do you know how to use social media to build an irresistible brand and delight customers? Want to be amazing on Facebook, Instagram, and all the other sites? Need some inspiration for your social media branding? 

Today, we’re talking to Dave Kerpen, chairman of Likeable Media and best-selling author of Likeable Social Media. He shares his advice on what has remained relevant in social media over the past few years and what will continue to help you be successful. 

Some of the highlights of the show include: 

  • Dave’s favorite ideas/concepts include using social media for listening and storytelling to put ideas into the world
  • Brands that are good at storytelling are Redbox, Ahold, Century 21, and Work It
  • Dave’s #1 social media goal for brands is to make money; have a specific monetary ROI in mind
  • Move people down the sales funnel for awareness to purchase 
  • Social media savagery trend where brands troll the trolls; is it helpful or hurtful? Depends on your brand’s personality and audience
  • Biggest mistakes marketers make include using social media to sell too quickly, not sell at all, and not use advertising to take advantage of paid opportunities
  • Make sure you’re not selling too much and your content is something you would Like, share, or comment on
  • For paid opportunities, focus first on investing dollars into ads on social media
  • Future Social Media Trends: Musical.ly, videos, and messaging apps
  • Stop investing time into a social channel when the reason you joined no longer applies

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