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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Jul 31, 2018

If you are a marketer, then you have probably heard of Rainmaker Digital’s Copyblogger and read some of its articles. Copyblogger is one of the most iconic marketing blogs in the world. It is kind of a big deal, and there’s a good reason for that. The team at Copyblogger works hard to publish specific content that the audience finds extremely useful and valuable.  

Today, we’re talking to Brian Clark, founder and CEO of Rainmaker Digital and creator of Copyblogger. Brian and Copyblogger are recognized by many as the most influential blogging resources. If you haven’t got the hint yet, Brian knows his stuff! So, learn all about audience, value, and generosity from him.  

Some of the highlights of the show include: 

  • Getting back to basics with digital and content marketing automation and personalization; it’s still the human being in the middle of it that matters the most
  • Know your audience for automation and personalization to be a delivery engine that gets better content to people who care about it
  • Learn how to use new tools before applying them in the fundamentals of a sound digital marketing strategy; the tool does not make the strategy
  • Audience First Content: Build your audience by providing them value; then you will understand what products they want and need
  • Publish content first that attracts an audience, and then build a product
  • Copyblogger is considered the Bible of content marketing despite no advertising
  • Rainmakers: Use email marketing principles and have a product to sell to develop authority and clients
  • How much to give away for free with your content marketing - be generous, tell them everything, and share as much as you can, if you are selling something
  • Content Creation to Revenue Generation: Are you getting more business than if you weren’t doing content marketing?
  • Productize content and charge audience for information by knowing the objective and removing all objections that prevent buying
  • Know your audience to determine the right format (audio, video, written, etc.)
  • Internet is the greatest market research environment; it’s no longer about not having enough information, but how to manage and utilize it all
  • Biggest mistake made is trying to appeal to everyone and not turn anyone off

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