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Actionable Marketing Podcast

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Oct 16, 2018

What does marketing look like today? Well, it’s a blend of art and science. It brings together creative visuals and copy with marketing research and analytics. Marketers are now creative creators dressed in lab coats. And, conversion rate optimization (CRO) - a system that increases the percentage of visitors to a Website that are converted into customers - is a perfect example. 

Today, we’re talking to Talia Wolf of GetUplift, which offers businesses and entrepreneurs training on how to increase conversions. Talia tells the truth and dispels myths about CRO. She also explains why CRO needs to be more customer centric and what it’s like when done right. 

Some of the highlights of the show include: 

  • CRO is not just about changing elements on a page and hoping for the best; it’s about solving people’s problems and improving the customer’s journey
  • Talia gets into people’s heads because they buy on emotion and then rationalize with different reasons; she focuses on people behind the screen rather than data
  • Emotional Targeting Process: Identifying emotions and getting to know customers better
  • Utilize customer surveys/interviews and competitor analysis; talk to people, ask the right questions, and analyze answers
  • Conversion Psychology: You’re not buying a product, but higher self-esteem and better versions of yourself
  • People browse and search for solutions via Google, then hit Command and open a bunch of tabs; 3 seconds to grab their attention and understand their pain
  • Do groundwork and run meaningful tests on strategies, concepts, or hypothesis
  • Color Psychology: People are influenced by colors in different ways due to their culture, emotions, experience, and more factors

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