Info

Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
RSS Feed Subscribe in Apple Podcasts
Actionable Marketing Podcast
2022
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: Page 1
Jan 29, 2019

How would you like to make $22 on every $1 spent promoting content? Sounds too good to be true, right? Well, let’s find out.

Today, we’re talking to Freyja Spaven and Daniel Daines-Hutt, authors of How We Drive A $22:1 ROI From Cold Traffic, Using Facebook And Promoted Content. They share secrets to their success when it comes to researching, planning, designing, copywriting, and testing to promote content via paid ads on Facebook.

Some of the highlights of the show include:

  • AmpMyContent helps small business that have funds, but are time poor and unable to leverage content
  • Tweaking content to make it 10X more effective
  • Paid Ad Process:
  • Ad goes to cold audience
  • Drives them to piece of content
  • Presents hyper-specific, next-step offer with highly efficient lead magnet
  • Over-inundation of content; 83.6 million new posts are published every month
  • Facebook ads allow you to get a lot reach, without spending a lot of money
  • Research: Push traffic to good, not bad content; determine if ad is profitable; and interview readers regarding a problem that needs a solution
  • Avoid creating a lot of content that doesn’t highlight your expertise about a topic
  • Ads start at a loss; use bottom-up testing to make ads profitable
  • Create ideal audience for your content to make an ad that resonates with them
  • Supply and Demand: More specific your ads, the more Facebook charges
  • How people consume a newsfeed ad; on auto-pilot with their attention, interest
  • Use Facebook machine learning to your advantage to obtain user data and create algorithm to achieve conversion goals
  • Branded Solution: Ad content should educate readers about specific systems and processes that reduce stress and solve relevant problems
  • Getting people into a room, but not offering them anything; every piece of content should have a call to action
  • Email is an effective channel to make sales

Links:

 

 

0 Comments
Adding comments is not available at this time.