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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
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Aug 13, 2019

Unexpected projects derail your marketing process or work management. It happens. How do you prepare or respond to such stress? Do you find a way to complete your work and meet deadlines? Marketing teams are always expected to do more with less. 

Today’s guest is Dree Ziegler, director of digital marketing at Fulton Fish Market. Every marketer has similar tactics, but they’re all talking to different audiences and pitching different services and products. Dree brings a fresh perspective and describes how she created a process using CoSchedule to stay organized and constantly communicate. 

Some of the highlights of the show include:

  • Not a Can of Corn: Fulton Fish Market in New York City follows the same way of doing things since the beginning of time
  • Nothin’ Fishy about Dree’s Marketing Experience: Digital and eCommerce marketing and technology strategy that moved to the merchant side of the business
  • Remote Headquarters: Dree manages a dispersed team of people in a number of places who are in contact with all the people in the market on a daily basis
  • Challenges: Dree understands the importance of visibility across the team, staying organized, and constant communication
  • Gone Fishin’: Fultonfishmarket.com’s goal is to bring that fresh seafood experience to people, wherever they may live
  • It’s not the same: Fresh fish from a grocery store is fish caught months ago, frozen, kept in a warehouse, trucked across the country, thawed, and put on display
  • Fulton Fish Market features about 40 vendors that bring fresh fish that’s sent overnight and delivered to your doorstep
  • Fulton Fish Market’s Documenting Strategy for Marketing Plan: 
    • Set high-level goals for team that’s still growing
    • Update Website to improve consumer experience
    • Put baseline digital marketing tools in place to plan daily tasks
    • Draft and create day-to-day marketing plan and content
  • Fish-on-the-Fly Campaigns: Ordering and buying fish that’s only good for so long; purchasing department buys what’s fresh in the market and expected to sell
  • Project Plan: Visual waterfall of tasks and who’s doing what; monitor team’s tasks, pickup slack, work collaboratively, and deliver what’s promised 
  • Fulton Fish Market’s next frontier is doing the things that people should be doing vs. automation and machine learning (ML) tools
  • Marinating on Future of Digital Marketing: No experience needed, continue to learn, differentiate yourself, and stay hungry

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