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Actionable Marketing Podcast

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Dec 17, 2019

Marketers use key messaging and positioning to connect with target audiences and create personalized customer experiences. Design is a strategy that requires collaboration between marketing and designers to make content visually appealing.  

Today’s guest is Megan Otto, marketing design lead at CoSchedule. She describes how marketing design drives brand engagement. Great marketing with poor design is poor marketing.

Some of the highlights of the show include: 

  • What makes an unforgettable brand? Relevant and consistent experiences through design to make a connection with customers across all mediums
  • Why is design a go-to-market strategy? Design allows marketing and messaging to be seen and understood 
  • Team of Teams: CoSchedule’s marketing and design teams focus on specific areas of expertise and effectively support other teams to ensure consistency
  • Kickoffs to Handoffs: Determine strategy, objectives, goals, roadmap, and in-progress demos to track projects and tasks
  • Translating Strategy into Design: How you’re presenting the message to the audience is as important as the message
  • Work Assignments: Depends on capacity, expertise, and interests
  • Purpose of Design: Understand goal and over-communicate to reach completion
  • What do marketers need to know about designers? Design involves strategy, ideation, graphic design, illustration, Web development and much more 
  • Design is in the Code: Web design and development should be a strategic role within marketing teams
  • Evolution of Brand, Design, and Marketing: Always new challenges and unique value to be better 

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