What’s stopping you from reaching your goals? Are labor-intensive processes slowing you down? What processes can marketers implement to improve collaboration that makes SEO and content work?
Today’s guest is Lindsay McGuire, digital content SEO specialist at Formstack. What began as an online form builder, Formstack also offers automatic document generation, electronic signatures, bidirectional data integration software, and workflow automation. It’s not about taking things off your plate, but automating processes to free up time to do other things.
Some of the highlights of the show include:
- Formstack: Helps organizations take manual- and paper-based processes online to make their work more effective and efficient
- Two sides to her job: Content and SEO for Formstack’s blog, podcast, Website, and Webinars
- Golden Equation = Appeal to search engines + high ranking + appeal to people
- Marketing Department Structure: Formstack values marketing and understands its benefits
- Sprints: Lack of scope, clarity, and communications means switching from shorter to longer sprints to remain agile with extended qualities
- Planning Priorities: “Needs” are must-have projects, and “Ideas” are fun and creative projects
- Content Creation Process: Starts with SEO and includes trending keywords, search history, traffic, email statistics, and ranking content
- SEO and Content Challenges: Connect with audience to close a sale
- How does Lindsay stay organized to be successful? Calendars, To Do lists, and brain breaks
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