How can marketers create successful social media video ads that go viral and generate intentional results via an iterative approach? There are no bad ideas!
Today’s guest is Travis Chambers of Chamber Media. He describes how to infuse social media video ads by using quantitative creativity. Why? What works is usually not what you think is going to work.
Some of the highlights of the show include:
- Chamber Media: Creates high-production social ads to 5X brand revenue growth
- Chamber Media’s Secret Sauce: Create different types of profitable video ads
- Chambers’s Career Choice: Writing on the wall that journalism was dead and TV was too competitive; decided on digital marketing
- Creative Ideation Process: 7 key foundational categories for ad types
- Formulaic Output and Focus Group Feedback: Hook, problem, solution, social proof, testimonials, reviews, calls to action, and then testing, testing, testing
- Ad Campaign Workflow: Customer, problem, solution, product, and conversion
- Creative is Creative: Randomness, less predictability consistently increase sales
- Main Mistake: Novice creatives come up with one good idea, cling to it, and refuse to let go
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