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Actionable Marketing Podcast

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Apr 4, 2017

You have already created a lot of content on your website. And now you’re wondering if publishing even more content will help you reach your goals even faster. The answer to that is an unequivocal yes! Publishing more high-quality content will help you boost your views, clicks and conversions. If you’re having trouble getting your workflow to the point that it allows you to publish frequently, you won’t want to miss today’s show.

We’re talking to Brian Honigman, the CEO of Honigman Media. Brian has his own brand, and he publishes content on Forbes, Entrepreneur, and other publications. He’s got a great system when it comes to proactively planning his workload and publishing at the right frequency, and he’s going to share it with us today.

Some of the highlights of today’s show include:

  • Information about Honigman Media and what Brian does there.
  • How Brian plans an average week’s worth of projects, which might include writing five blog posts in addition to coaching, consulting, and speaking.
  • How Brian figures out how much time each task will take and how he budgets that time. He also talks about how understanding his own time budgeting helps him stay on course and fulfill his promises.
  • What to do if you get off-track when it comes to meeting deadlines or other client obligations.
  • How saying no can help with prioritizing, as well as how Brian decides when to say no.
  • The importance of publishing content consistently on your own channels in addition to your client channels.
  • Brian’s best advice for a marketer who is looking to boost their productivity.

Links:

Brian Honigman

Honigman Media

Google Keep

CoSchedule

Mar 28, 2017

As a Type A marketer, you have a lot to do and not necessarily enough time to get it all done. Although it can be hard, it’s important that we learn to delegate our work so we can focus on what’s most important. Using delegation properly can allow you to grow your business and improve your efficiency without spreading yourself too thin.


Today’s guest is Sean Work, the vice president of inbound marketing at Crazy Egg. He’s learned how to delegate so he can make the most of the time he has to grow his business. He’s going to talk to us today about learning how to delegate well.

 

Some of the highlights of the show include:

 

  • Information about Crazy Egg and what Sean does there.
  • Some of the challenges that Sean faced that caused him to learn how to delegate efficiently.
  • Why it’s important to hone your processes before beginning to delegate work to others.
  • Why delegation in itself is important.
  • How Sean honed his delegation skills, as well as how he has taught his team his processes.
  • Steps Sean takes when one of his delegated projects runs into an unexpected problem.
  • Sean’s best advice for people who want to get started with delegating to others.
  • How much delegation is too much or too little.

Links:

Crazy Egg

The E-Myth Revisited

Creativity, Inc.

CoSchedule

Mar 21, 2017

Would you like to be known as the go-to when it comes to getting information on a specific topic? Positioning yourself as an expert would help you build your following, increase your engagement, and grow your business. Publishing excellent content is a great way to do all of these things.

Today’s guest is Nicole Kohler, the content manager at WooCommerce, an Automattic brand. She’s going to talk to us about how to score and prioritize content, improve your processes, and become the leading authority in your niche.

Some of the highlights of today’s show include:

  • Information about WooCommerce and what Nicole does there as the content manager.
  • How Nicole gathers ideas for the WooCommerce site and blog, how they decide which ideas to use, and how they keep them organized.
  • Tips for judging ideas that come in from people inside of the company, including the evaluation system WooCommerce uses.
  • How Nicole decided that a former process for evaluating content wasn’t working and how she made the necessary changes.
  • What a content brainstorming meeting looks like.
  • How WooCommerce uses personas to develop engaging content that keeps readers coming back for more.
  • Some of the results that Nicole is particularly proud of.
  • Nicole’s best tips for someone hoping to improve their content.

Links:

WooCommerce

CoSchedule

Nicole on LinkedIn

 

Mar 14, 2017

Chances are good that you’ve made a grammar mistake at some point on your social media or blog. You might have even been trolled about it, which is embarrassing and, in some cases, can mess with your branding. Using simple processes can actually help you prevent grammar errors so you can avoid the whole ordeal.

Today we are talking to Celeste Mora, the social media manager at Grammarly. Celeste has helped Grammarly grow its social media following tremendously by effectively sharing engaging content that reflects the company’s core values. Tune in today so you can learn how to avoid grammar mistakes, hone your processes, and boost your social media following.

Some of the highlights of the show include:

  • Information about Grammarly and what Celeste does there as the social media manager.
  • Some of the most common grammar fails that tend to come up time and again, no matter who the person is or what the industry is.
  • The social media strategy that Celeste focuses on for Grammarly, including efficiency and tone.
  • Some of Celeste’s favorite social media mistakes that she’s seen.
  • How Celeste puts out engaging and effective social media messages.
  • Some of the top things that Celeste has done to influence social media growth for Grammarly.
  • How Celeste was able to grow Grammarly’s Instagram followers at an exponential rate.
  • The process that Celeste will be using to make the National Grammar Day celebration a success this year.
  • The core values of Grammarly and how they are implemented.
  • Celeste’s best advice for marketers who want to build their presence on social media.

Links:

Grammarly

Celeste on LinkedIn

CoSchedule

 

Quotes by Celeste:

 

“Efficiency, to me, comes down to what’s the minimum viable social media effort that will get the most engagement.”

 

“Everyone from Grammarly has Grammarly turned on at all times.... It’s a branding issue for us if anything is incorrect.”

 

“When you are first getting started on social media, you really need to do your research... don't just choose a channel because Facebook owns the world or because everyone’s doing Twitter.”





Mar 7, 2017

Keyword research: Is it dead, or is it still a helpful strategy when developing your content? The answer is that it’s still a vital part of many marketers’ strategies! If you know how to use keyword research and SEO properly, you know they’re not going anywhere!

Today’s guest is Ann Smarty, the brand and community manager at Internet Marketing Ninjas. She is also the founder of MyBlogU.com. She’ll be sharing advice on finding core terms, find good keywords, structure your content, and a whole lot more. This episode is jam-packed with valuable information, so take the time to listen.

Some of the highlights of the show include:

  • A bit about Ann and what she does at Internet Marketing Ninjas and with her other projects.
  • What Ann thinks about the misnomer that keyword research is dead and why she believes keyword research is so beneficial for content marketing.
  • Where to start if you are new to keyword research: finding the right core terms and focusing on keywords that have high demand and low competition.
  • What keyword intent is and why it’s important for a marketer to understand it. Ann talks about the difference between informational intent, transactional intent, commercial intent, and navigational intent.
  • Where to put keywords within the content: Does keyword frequency and specific placement matter? Ann shares her best recommendation.
  • An explanation of keyword strings and how they play a role in search engine optimization.
  • Ann’s best piece of advice for someone brand new to keyword research.

Links:

Ann on LinkedIn

Internet Marketing Ninjas

MyBlogU

MyBlogGuest

Google Keyword Planner

CoSchedule

The Ultimate Content Marketer’s Guide to Keyword Research



Quotes by Ann:

 

“Keyword research is evolving and it will be there for many years to come.”

 

“Brainstorm with your team and write down which terms describe your business best.”

 

“Don’t try to optimize everything. Focus on creating in-depth content.”

Feb 28, 2017

Some people learn best from reading, but others prefer to watch or listen to content. Although you probably put a lot of time into your blog, website, and other written marketing products, multimedia content is becoming increasingly more popular. Knowing where to begin and how to make the process more efficient just might be the key to your success as a marketer.

Today, we’re talking to Ander Frischer, the marketing educator at Instapage. He’s going to share his insights on how he handles the process of creating multimedia content, plus a whole lot more. You won’t want to miss today’s episode!

Some of the highlights of the show include:

  • Information about Instapage, including their impressive conversion rate.
  • A few tips on landing page advertising personalization and why A/B testing is so important.
  • Why it’s so important to include multimedia content in any marketing strategy.
  • How Ander got into multimedia content as part of his marketing strategy for Instapage and what he was hoping to achieve.
  • How personalization has helped boost project results at Instapage.
  • Some insights on the process for launching a webinar.
  • Ander’s process for organizing a podcast.
  • Tips for getting quality engagement from your listeners or readers.
  • Ander’s best advice for someone who wants to get started with adding multimedia content to their marketing strategy.

Links:

Ander Frischer

Instapage

Coschedule

 

Quotes by Ander:

 

“I like to hold back from giving one-size-fits-all optimization tips because every business is different.”

 

“A podcast is a great opportunity to cultivate relationships.”

 

“The most rewarding thing about what I do is hearing from people.”

Feb 21, 2017

Do you ever wish you had another set of hands to help you create content? More marketers are hoping to create not only more content, but more valuable content. Training and hiring freelancers can help you make that happen.

Today’s guest, Kaleigh Moore, is a successful freelance writer who works with marketers to make their clients more successful. She’s written for Entrepreneur, Inc.com, and other well-known publications. Today Kaleigh will talk to our listeners about why you might need a freelancer, some best practices in using a freelancer to help with content creation, and how to best grow your relationship with your freelancer.

Some of the highlights of the show include:

  • How Kaleigh helps marketers as a freelance writer, as well as why freelancers can be useful when creating the most effective types of content.
  • Some specific situations that would make a freelancer the best choice for completing the work, as well as reasons why a freelancer would be more beneficial than using someone in-house.
  • How marketing teams can help freelancers create marketable, valuable content. Kaylee talks about what freelancers need from marketers so the content is created more effectively.
  • What you might want to look for in a freelancer so your needs are met.
  • An ideal workflow that works well for freelancers.
  • Kaleigh’s thought on outlining and how having one can make the process much more efficient.
  • Some frameworks that are great for collaborating on content.
  • Advice on where to start and what to look for when hiring a freelancer.
  • Good ways for freelancers to put their names out so marketers can find them.

Links:

CoSchedule

Campaign Monitor

Kaleigh on LinkedIn

KaleighMoore.com

Google Docs

Trello

Slack

Basecamp

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.


Or subscribe to receive new podcasts via email.

Feb 14, 2017

When it comes to marketing, all of us want to work smarter and faster. In order to do that, marketers need to have not only the know-how, but also excellent project management and organization skills. Today we’re talking to the guy who literally wrote the book on agile marketing, Jeff Julian. Jeff is the co-founder of Enterprise Marketer, the author of Agile Marketing: Building Endurance for Your Content Marketing Team, and an event speaker. Today he’ll tell us all about how to boost your efficiency and become more agile as a marketer.

Some of the topics we’ll talk about today include:

  • What Enterprise Marketer is and what Jeff does there.
  • The definition of Agile Marketing and how Jeff has used it in his career. He also explains how the team works and defines some of the jargon that goes along with Agile Marketing.
  • The importance of scheduling and consistency.
  • Ways to estimate how long a project will take.
  • Tips on breaking down a project and assigning it to team members.
  • Why being specialized in more than one thing is vital to the success of the Agile Marketing team.
  • Jeff’s thoughts on taking baby steps when it comes to marketing. Where can you start so you’re headed toward achieving your goals?
  • Tips on hitting a deadline, delegating work, incentivizing your team members, and ending a project.

Links:

Jeff Julian

Jeff on Twitter

Agile Marketing

Lucy on the chocolate line

Kanban

Scrum

CoSchedule


If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

 

Or subscribe to receive new podcasts via email.

Feb 7, 2017

You are probably including a call to action on each piece of content, but are you optimizing them as part of your marketing strategy? Even more importantly, are your calls to action placing your prospects well into what today’s guest calls the “marketing funnel”?

Alex Brazeau, the public relations manager at Corel, is going to share his story of how he and his team members optimize content, create great calls to action, and use a marketing funnel to draw in prospects into conversions.

Some of the topics you’ll hear about on today’s show include:

  • What Corel does and all about Alex’s role there.
  • How Alex keeps everything organized.
  • The marketing funnel framework, from focusing on potential customer problems through comparing, acting, converting, and retaining the customer.
  • The biggest problems Alex faced when mapping out his funnel, as well as how he resolved the issues.
  • An example of what a marketing campaign might look like when using the marketing funnel.
  • The results that Alex has achieved with his marketing funnel.
  • Alex’s best advice for a marketer looking to implement a similar framework.

Links:

CoSchedule

Corel

VideoStudio

Micro Moments

The Power of Habit by Charles Duhigg

Special Offer on the Corel Photo Video Bundle

 

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

 

Or subscribe to receive new podcasts via email.

Jan 31, 2017

Have you struggled to come up with content ideas about your niche that are significantly better than what’s already out there? Also called 10x content, this type of content is important for appealing to both search engines and the readers who are going to end up buying from you.

Today’s guest, Sujan Patel, is the co-founder and GM of Web Profits, a growth marketing agency. He’s been quoted in Forbes, Inc, and Entrepreneur, among other publications, and today Sujan is going to talk to us about generating 10x content ideas that will help you succeed as a marketer.

Some of the topics that you’ll hear about today include:

  • What Web Profits is all about, what Sujan does, and other projects that he’s working on.
  • How Sujan stays focused on 10x growth as evaluates content ideas, from brainstorming to the narrowing-down process, and how publishing fits into the 10x growth plan.
  • Why it’s so important to publish lots of quality content, consistently.
  • Sujan’s process for generating great ideas for content: How he comes up with ideas and how he makes sure it will be effective in terms of SEO.
  • Some of Sujan’s favorite brainstorming methods and tips.
  • Sujan’s best advice for a marketer struggling to come up with 10x ideas.

Links:

CoSchedule

SujanPatel.com

Web Profits

Growth Mapping Podcast

Quora

ContentMarketer.io

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

Jan 24, 2017

Do you wish your content were more consistent and effective? You’ve probably noticed that some of your posts get a lot of attention, while others tend to go largely ignored. Why is this? And, more importantly, what can you do about it?

Today’s guest is Jeff Goins. Jeff is the author of The Art of Work and the founder of his blog, Goins, Writer. He says that by having a content scorecard, you can improve the standards of each of your posts, raising your blog’s overall effectiveness. If you’re having trouble keeping the engagement factor of your blog posts consistent, today’s episode is just what you need.

Some of the topics we will be discussing today include:

  • How Goins, Writer came about, as well as some great advice he received that got him into the habit of writing every day.
  • The four points of the content scorecard: A good post is well-written, promises something, fulfills that promise, and containing a large amount of value.
  • Some of the biggest challenges Jeff faced when implementing the score card.
  • Advice for creating a scorecard that will work for your blog.

Links:

The Art of Work

Goins, Writer

Jeff on Twitter

CoSchedule


If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

Jan 17, 2017

How’s your email marketing going? As one of the most effective ways to reach your audience, your outgoing emails are something to focus on this year. If you aren’t sure how to handle this essential part of your marketing strategy, you’re not alone! Getting it all under control can lead to more opens, clicks and conversions, so you’re not going to want to miss this episode.

Today’s guest, Kim Courvoisier, is the director of content marketing and social media at Campaign Monitor. One of her specialties is designing successful email marketing campaigns, and today she is going to share her wisdom with all of us. If you’re hoping to build traffic and increase conversions, you’re in for a treat.

Some of the topics you’ll hear about include:

  • Information about Campaign Monitor and what Kim does there.
  • Some great email list-building tactics that you can put into practice, what to focus on first, and why email blasts are a thing of the past.
  • How to boost the chances that your target audience will open your emails and make a great first impression with your subject lines.
  • Why personalized content and videos are important when your goal is to generate more clicks.
  • An example of what the workflow looks like when creating email campaigns and how to keep your team organized as you carry it out.

Links:

Coschedule

Kim on Twitter

Campaign Monitor

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

Jan 10, 2017

Publishing great content that makes your clients successful is the real challenge of marketing. Having editorial values that help your team stay on the same page while creating customer-focused content is the key to success.

Today’s guest, Greg Ciotti, content marketing manager of Help Scout, can help your team create your own set of editorial value and find the connection between content marketing and customer success. Learn how to make your customers more successful, which, in turn, contributes to your success!

Some of today’s highlights include:

  • The lowdown on Help Scout: What it is, what they’ve been doing, and Greg’s role as content marketing manager at the organization.
  • How Greg defines great content: something that solves a problem, something that contributes to business goals, and content that serves as a positive representation of the company.
  • The elements of Greg’s editorial values, including strategy, tactics, and examples. Greg suggests some objectives to consider when creating content.
  • What Greg means by “vivid writing.” Being clear and imaginative is a challenge, but necessary to make you and your customers successful.
  • How to use content to provide context between prospective customers and your product or service.
  • Methods for gathering customer feedback to help you better understand what to cover in your content.

Links:

Gregory Ciotti

Help Scout

Great Content Is Still the Biggest Hurdle

NPS interview by Jason Lemkin

Badass: Making Users Awesome

Support Driven

CoSchedule

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

Jan 3, 2017

You know that you can find information on just about anything you want on the Internet. But are you always finding all of the information that you need on a particular topic? When it comes to content marketing, you need to know exactly how often you should publish, exactly who is reading your posts, and exactly what you need to do to boost your readership (and, hopefully, your income). The key to finding these types of information is doing original research.

Today’s guest, Andy Crestodina, is the co-founder and strategic director at Orbit Media Studios. He has done some great original research on publishing frequency, and he’ll be talking about that. He’ll also give us some tips on conducting our own original research. Stay tuned for some excellent hints that you can start using now to make your content marketing even better.

Some of the highlights of today’s show include:

  • Orbit Media Studios: Who they are and what Andy does there.
  • How long people tend to spend researching, writing, and formatting their blog posts: It might be longer than you think!
  • Why quantity and frequency of blogging matters, and how often the most successful bloggers post.
  • Tips on conducting original research: How to get enough survey participants and how to write a good survey to begin with.
  • How Andy maximizes and promotes his original research.
  • How Orbit Media Studios uses original research to improve their own marketing.

Links:

Andy Crestodina

Andy on Twitter

Orbit Media Studios

Coschedule.com/actionable

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

 

Dec 27, 2016

Is your marketing doing its job and helping you not only generate quality leads, but also convert those leads into customers? Getting inbound leads is one thing, but making sure they’re viable and turning those leads into sales can be something else entirely. If you’re struggling with making these conversions, today’s episode is for you!

Our guest is Brittany Berger, head of content and public relations at Mention. She’s pulled together a great strategy to generate inbound leads and nurture them toward a purchase decision. She’s worked on this strategy through trial and error, and today she’s going to share how you can generate good leads and convert them into sales.

Some of the topics you’ll hear about include:

  • All about Mention, including what Brittany does and what types of content the company handles.
  • Lead generation: What it means and what goals Brittany had when solving challenges in generating and converting leads.
  • How to prioritize tasks and projects to optimize lead generation.
  • An overview of tactics and strategies that Brittany and her team have tried and used to generate and convert leads.
  • How HubSpot has been a valuable part of content creation and marketing, as well as how to use and repurpose blog content.
  • What to track to understand the types of content that are likely to appeal to your target client.
  • Why building an e-mail list is important to conversions.

Links:

CoSchedule

Mention

Brittany on Twitter

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

Or subscribe to receive new podcasts via email.

 


Dec 20, 2016

You probably already know all of the benefits of writing guest posts on other people’s blogs, but have you considered having guests post on your blog? Some of the benefits you might enjoy include increased publishing frequency, more efficiency and consistency, higher ranking for your keywords, and a better sense of credibility and trust among your readers. Best of all, this move can help you convert more customers.

Today, our guest is Jess Ostroff, the CEO of Don’t Panic Management, which she describes as a “virtual assistant agency on steroids.” She is also the managing editor at Convince & Convert, which publishes a lot of content from guest writers. She is talking to us about how to become a content management mastermind when it comes to hosting guest bloggers on your website.

Some of the topics we’ll talk about today include:

  • What Jess does at Don’t Panic Management in her role as Director of Calm and as editor of Convince & Convert.
  • How a marketer can attract the best guest bloggers in their industry and how to prove to potential bloggers that your site is worth writing for.
  • The writing requirements that are most helpful to be sure you get the quality you want out of your guest blog posts.
  • The best way to manage the pitch-acceptance process.
  • Suggested tools and strategies to make the guest-blogging process as efficient and successful as possible, from pitch to final editing and eventual promotion.
  • The one major thing you should keep in mind if you are hoping to build a guest-blogging relationship with someone.

Links:

Don’t Panic Management

Jess on Twitter

Jess on LinkedIn

Convince & Convert

CoSchedule

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Dec 13, 2016

How do you decide what marketing idea is worth your time to work on? When working in a team, ideas seem to come from everywhere: your sales team, product engineers, customer success folks, and yourself!

My guest today is CEO and founder of Baremetrics, Josh Pigford, and he’s here to answer that question. Baremetrics is a revenue and subscription analytics tool that enables companies and marketers to make informed decisions about their marketing strategies. Josh has developed a unique ranking system to score marketing ideas based on project qualities, and his team uses that to decide which projects the company should focus on.
 

Today, Josh teaches us how to prioritize marketing ideas and shares the process behind Baremetrics that allows marketers to work on the most effective projects.  Some of the topics on today’s episode include:

  • Prioritizing marketing projects with limited resources
  • Josh’s process for coming up with marketing ideas
  • The “Bulls-Eye framework” for idea prioritization
  • Scoring ideas based on project qualities
  • Josh’s method for testing ideas

Links:

Baremetrics

JoshPigford.com

Josh Pigford - LinkedIn

Traction by Gabriel Weinberg and Justin Mares

Coschedule.com/podcast - Josh’s Free Idea Spreadsheet Template

30-Day CoSchedule Trial

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

 
Dec 6, 2016

Marketers need to think like publishers, and publishers have a lot to teach marketers. Even if you don’t publish a lot of quantity, you do want what you’re publishing to be high in quality. You probably also want to streamline your workflow so you can generate ideas and get your business where you want it.

Matt Ankeny from Gear Patrol is our guest today. I love their content, but what I think you’ll enjoy and benefit from is the process that they use to publish their content. If you’re ready to develop your workflow, be more efficient and publish great content, you won’t want to miss today’s episode!

Some of the topics you’ll hear about today include:

  • How often Gear Patrol publishes content and how big the team is that gets all of that great stuff out there, as well as the biggest challenges that come with getting so much content published.
  • The workflow steps for a typical article and why simplicity is important.
  • Tips on coming up with ideas for articles.
  • How the content-production and publishing process has evolved and continues to evolve at Gear Patrol.
  • Ways to plan a production schedule and workflow processes.

Links:

CoSchedule

Gear Patrol

Matt Ankeny

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 29, 2016

Marketing fire drills: Can you learn to take care of the before they turn into bona fide emergencies? It can be stressful and overwhelming when projects crop up with little to no notice. Planning where you can and having good communication with your team can help you get through it with no negative ramifications.

Today’s guest is Kyle DeWeerdt, marketing programs manager at Apprenda. He has come up with a simple system to help his team prioritize their time to complete their work, nipping stressful emergencies in the bud. He’s going to help us learn how to resolve issues before they even start.

Some of the topics you’ll hear about today include:

  • Some information about Apprenda and the types of content that Kyle works with, as well as Kyle’s background.
  • An explanation of “marketing fire drills”: What are they, and what can you do about them?
  • An explanation of buffer time, and how it can help you handle these emergencies that come up.
  • How to break down a project to define a deadline and a publish date for content.
  • How Kyle manages the process behind the scenes with multiple teams to make sure every task is completed on time.
  • Kyle’s best tips for marketers who want to manage their projects more efficiently.

Links:

Kyle DeWeerdt on LinkedIn

Apprenda

CoSchedule

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 22, 2016

Creating an editorial calendar can be a challenge. How can you decide how often to post to your blog without wasting time and energy or leaving your readers wanting for either more content or more quality? That’s the topic of today’s show: maintaining consistency and a high level of quality while publishing at the right intervals for maximum reader engagement.

Our guest is Tara Clapper, who manages the blog at SEMRush and also works for Express Writers. She has honed the blog publication process and has a lot of insight to share with our listeners on when to blog and how to create an effective editorial calendar.

Some of the topics that we’ll discuss today include:

  • Tara’s background with SEMRush, including how she learned to balance quality with quantity when it came to posting on the blog.
  • How far out to plan content, and how CoSchedule helps Tara’s whole team stay updated and focused on what’s coming up next.
  • Why working about one month ahead works well for Tara, and how having that “cushion of days” helps when something urgent comes up that needs to be squeezed in.
  • Why insisting on good pitches from authors saves time in the long run.
  • Tips on organizing when you have a lot of different projects happening at once.

Links:

SEMRush

Express Writers

CoSchedule

The Geek Initiative

Linchpin, by Seth Goden

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 15, 2016

Organic reach: How do you boost yours? It’s one of those things that you might find to be a mystery, but it doesn’t have to be that way. Today we’re talking to Rebekah Radice, a social media strategist and the Chief Marketing Officer of Post Planner. With her help and expertise, Post Planner managed to double their Facebook organic reach.

Rebekah has one of the top 10 social media blogs for 2015 and 2016, according to Social Media Examiner. She’s the author of the e-book, Shine Online, and she has been featured on NBC, Social Media Today, Steam Feed, Maximize Social Business, and others. She’s also a keynote speaker and is passionate about educating entrepreneurs and future business leaders.

Some of the topics that you’ll hear discussed today include:

  • Some information about Post Planner, as well as details on what Rebekah’s position as CMO entails.
  • The biggest challenge with Facebook that marketers struggle to resolve.
  • How Post Planner has achieved such great success with Facebook, and why organic growth is their main focus.
  • How having big, crazy goals and a narrow focus contributed to Post Planner’s success.
  • The importance of visual marketing and letting your personality shine through in your content.
  • Rebekah’s advice for marketers who want to improve their Facebook organic reach.

Links:

Rebekah Radice

Rebekah on Twitter

Post Planner

Shine Online

CoSchedule

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 8, 2016

You’re already putting a lot of time and energy into creating great content, so wouldn’t it be great if it could be making money for you? It would be even better if you knew before you even posted it that it would be successful. When it comes to monetizing your blog, knowing what is going to appeal to your audience ahead of time is priceless.

Today’s guest, Gini Dietrich, founder and CEO of Arment Dietrich, and a lead blogger of Spin Sucks, is speaking to us today about content monetization. Gini is also the author of the book, Spin Sucks, as well as Marketing in the Round. If you’ve been thinking about how to bring in more money with your content, today’s episode is perfect for you!

Some of the topics that you’ll hear discussed today include:

  • How Gini’s background led her to where she is today.
  • Tips for learning about what topics would work best with your audience.
  • How Gini filtered and weighed responses when she asked questions of her target audience.
  • Advice on testing ideas before spending a lot of time or money on them.
  • How Gini promotes content for maximum conversion.
  • Tips on pricing and finding out what people will pay.

Links:

CoSchedule

Arment Dietrich

Spin Sucks (blog)

Spin Sucks (book)

Marketing in the Round

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 1, 2016

Organizing new product launches and telling customers about new features can be a daunting task. It can be difficult to know exactly how to market your products and features to your audience, and you might have trouble coming up with just the right language to attract the attention of your target audience.

Today we are speaking with the CoSchedule product marketing leader, Kathryn Nyhus. Kathryn helps organize product launches and comes up with the specific messaging necessary to speak to our varied customers. She’s a super-smart marketing nerd, which helps her fit right in with the CoSchedule team!

Some of the topics we’ll cover today include:

  • Kathryn’s background and how it has helped her in her current position at CoSchedule.
  • How Kathryn has helped CoSchedule go from chaotic to more organized with the implementation of checklists and timelines.
  • How the team comes up with speaking points for a feature.
  • Some of Kathryn’s favorite techniques and methods of marketing a new feature.
  • How segmenting helps the CoSchedule team tailor their marketing emails to the right audiences.
  • How to continue to market a feature once the initial excitement of its launch fades.
  • Kathryn’s best piece of advice for marketers who are launching a new product or feature.

Links:

CoSchedule

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Oct 25, 2016

Social media shares: Your goal with any social media platform is to increase user engagement. Whether you’re dealing with Pinterest, Twitter, Facebook, Google Plus or any of the other popular social networking sites out there, you probably want people to interact with and share your posts. How do you do that?

Today we are talking to Dustin Stout. Dustin is the co-founder of Warfare Plugins and was recently listed as one of the top ten social media experts by Social Media Examiner. He’s an expert on optimizing web content to boost social engagement and shares, and today he is going to give us all some great information on doing that with our own social media accounts. You’ll want to take notes, because this episode is packed with excellent tips.

Some of the topics you’ll hear discussed include:

  • The history behind Warfare Plugins and Social Warfare: Why it was needed and how it came about.
  • How the management and collaboration style works at Warfare Plugins.
  • Dustin’s tips for creating engaging and compelling social media posts that get attention.
  • Why visuals and color theory are so important when it comes to engaging social media followers.
  • How Dustin optimizes his posts across the various social media platforms for maximum engagement.
  • Why it’s important to share other companies’ links on your social media platforms.
  • What’s next for Warfare Plugins.

Links:

CoSchedule.com

Warfare Plugins

Headline Analyzer

Everything You Need to Know About Twitter Dashboard

Warfare Plugins on Twitter

Buffer Blog

CoSchedule Blog

Social Media Examiner

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Oct 18, 2016

Influence: It pertains to every industry, and it’s a hot topic in marketing right now. If you want to be one of the major players in your niche, you need to have influence. As you build your business, you’re probably reaching out to the influencers in your field. But why not become an influencer yourself?

Today’s guest, Chris Dessi, is the founder of Silverback Social, a digital marketing agency specializing in social media. The company manages the social media ecosystem and provides consulting for many different brands. He offers our listeners a lot of great insight on being an entrepreneur, being relevant, and becoming an influencer.

Some of the topics you’ll hear discussed in today’s episode include:

  • Chris’s background before he launched Silverback Social, and how he’s gotten to the point of having developed a successful personal brand.
  • Advice for people who want to begin publishing content and getting people to relate to them.
  • Why it’s important to combine work and personal life within your content.
  • How marketers can stay relevant if they work in drab industries.
  • Where Chris sees himself going in the future.

Links:

Silverback Social

ChrisDessi.com

CoSchedule

Chris on Inc.com

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

 

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