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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
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Aug 8, 2017

When your potential customers are looking for your product or service, how do you think they find it? Right, they usually start with Google. In order for them to find you, you need to show up in those search results. Have you wondered how to do that?

Today, we’re talking to CoSchedule’s own Rachel Wiinanen, our inbound marketer. She works a lot with AdWords, creating ads that will lead to click-throughs and lead to conversion. Today she’s going to tell us all about targeting the right keywords, writing engaging messaging, and optimizing your landing pages. She’ll also talk to us about what metrics to measure and share her thoughts on budgeting and goal-setting. You won’t want to miss this episode!

Some of the highlights of the show include:

  • Rachel’s job description and mission at CoSchedule.
  • Rachel’s strategy for attracting the right audience through AdWords.
  • Thoughts on writing great ad copy that gets clicks, as well as why testing is so important.
  • How Rachel works with landing pages to boost the conversion rate.
  • What Rachel measures when analyzing campaigns: trial acquisition cost, click-through rate, and more. She also talks about how she monitors various metrics.
  • How to determine a budget when it comes to ads.
  • Rachel’s best advice for someone who is new to AdWords and is just getting started.

Links:

AdWords

CoSchedule

Google Analytics

Aug 1, 2017

People learn from and remember their experiences. When they’re good experiences, they’ll want to come back for more. If you want your audience to keep coming back to you, you’ll need to create valuable experiences for them.

Today we’re talking to Carla Johnson, the brains behind Type A Communications and the author of Experiences: The 7th Era of Marketing. She will talk to us about how to create value with our content, how to manage change within your organization, and how to break the status quo.

Some of the highlights of the show include:

  • Information about Type A Communications and what Carla does there. She also talks about what it was like to co-write Experiences and some of the takeaways of the book.
  • Carla’s best advice for marketers who want to create value for their audience.
  • The differences between relationship-building and experience-creating, as well as why now is the right time to start focusing on creating experiences.
  • Examples of brands that have gotten the experience-building down to a science, including Nike and Vail Resorts.
  • Tips for making this new era of marketing something your company implements and succeeds with.
  • Carla’s basic steps behind content creation management and her best advice for marketers who want to break through the status quo.

Links:

Type A Communications

Experiences: The 7th Era of Marketing

CoSchedule

 

Quotes by Carla:

 

“With the sophistication of consumers and the social world in which we live, just having a relationship isn’t enough.”

 

“People need to feel a little uncomfortable and understand that what has historically been safe is now perhaps the risky option.”

 

“We have to start being able to look at brands and ideas and experiences... that have nothing to do with our industry or with marketing. Dig deep and understand what has inspired you as a person.”










Jul 25, 2017

Have you had the frustrating experience of sending out social media posts only to receive no engagement whatsoever? Most marketers have had this happen, and some have it happen frequently. Today we’re going to be talking to CoSchedule’s own Nathan Ellering. He’s the head of demand generation here at CoSchedule, and he has conducted a study that allows him to predict how well a particular post will do on any social media platform. Do you want to increase your social media engagement? If so, you won’t want to miss today’s show.

Some of the highlights of this episode include:

  • The scoop on CoSchedule and what it is Nathan does here as the head of demand generation. Nathan also shares how big the demand generation team is.
  • Why Nathan took on his research project on which social media posts tend to do well on which platforms and how he evaluated different standards of performance.
  • How the demand generation team uses data to do what works, over and over again.
  • How Nathan went from having massive pile of data to putting it all into motion to work for CoSchedule.
  • Why marketers should focus on content before mechanics.
  • Hints on where to get the inspiration needed to create great content. Nathan explains methods such as PAS (problem-agitate-solve), bridge after bridge, AIDA (attention, interest, desire, action), and the 4 Cs (clear, concise, compelling, credibility).
  • How to use closed-ended questions, controversy, anecdotes, and quotes on social media for maximum engagement.
  • Specific strategies for finding success on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+.
  • Nathan’s very best advice on leveling up your social media skills.

Links:

CoSchedule

Best Times to Post on Social Media

Best Times to Send Email

CoSchedule Social Message Optimizer

Jul 18, 2017

Have you thought about what makes someone a thought leader? One of the best ways is to publish content consistently. Today we’re talking to Shawn Smith, the co-owner of Trizone. Shawn knows all about how to create high-quality content with limited resources, how to involve subject matter experts in creating your content, and why automating processes can help you get everything done. You’ll want to stay tuned to hear about all of this and more!

Some of the highlights of the show include:

  • A bit about Trizone and what Shawn does there as a “jack of all trades.”
  • What it’s like working with a small team and how they work as efficiently as possible.
  • What fluidity means to Shawn and how it helps his team be more effective and productive when it comes to creating great content.
  • How automating some of the process helps Shawn and his team be more efficient and save time.
  • How and why the Trizone team works with subject matters to help them with their content creation and thought-leadership. Also, Shawn talks about how he gets into contact with them and gets them to contribute.
  • Shawn’s best tips for working with subject matter experts and collaborating with a remote team of people.
  • Information about the Trizone workflow process and why it works for them.
  • Advice for a small team who is looking to become an authority in their niche through content creation.

Links:

Shawn Smith

Trizone

Slack

CoSchedule

Jul 11, 2017

You’ve probably read uninspiring, forgettable content. Having emotional messaging helps you connect with prospects, creating trust and relationships that can lead to sales. Today we’re chatting with Emma Tupa. Emma is the product marketing specialist at CoSchedule and is an expert on conversion copywriting. She uses just the right messaging to help clients find solutions to their problems and to make CoSchedule’s content memorable and trustworthy.

If you want to know how to create emotional messaging to stand out, build relationships and sell more, you won’t want to miss out on today’s show!

Some of the highlights of the show include:

  • Emma’s background and how she ended up being the product marketing specialist at CoSchedule, as well as what Emma does on the product marketing team.
  • Emma’s definition of product marketing and how it helps create relationships that can lead to sales.
  • Why it’s important to include emotion in the copy that you write and how to figure out which types of emotional messaging would best resonate with your clients.
  • Emma’s thoughts on finding a good message when you have a diverse clientele, as well as why it’s important to have an idea customer in mind.
  • How to tell whether your messaging is effective and actually working to help you build relationships and create conversions.
  • Some easy ways to jump-start adding some emotional messaging into your copy.
  • Incorporating humor into your copy: How to do it with gifs, hashtags, and more.
  • What Emma recommends for someone hoping to improve their writing.

Links:

Emma Tupa

CoSchedule

PopKey

Copy Hackers

Jul 4, 2017

Thought leadership: You’ve no doubt heard the buzzword, but do you know what it means? More importantly, do you know why it matters when it comes to building and growing your business? Today we are going to talk to John Hall, the co-founder and CEO of Influence & Co., is going to chat with us today about how thought leadership can help you scale your business and take it to the next level. 

Some of the highlights of the show include: 

  • How John got started with Influence & Co., how the company helps other businesses, and why they developed the technology needed for content creation and distribution.
  • What inspired John to write his book, Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You.
  • Tips on building influence for those who want to use their influence to write and publish a book, as well as the first steps to take when writing a book.
  • How a marketer can find a great idea to pitch to an influential publication.
  • Some tactics John has used to build influence and position himself as an authority.
  • Ideas on measuring intangibles like brand awareness, thought leadership, and influence with both qualitative and quantitative measurements.
  • John’s best advice for someone looking to position themselves as an authority or an influencer. 

Links: 

John Hall on LinkedIn

Influence & Co.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You

Likeonomics

Non-Obvious

CoSchedule

 

 

Jun 27, 2017

There are some companies that have extremely high standards for the industry that they’re in. When it comes to content teams, one of the best is Intercom. Today we’re going to be talking to Geoffrey Keating, an editor for the Intercom content team. He’s going to let us in on his secrets when it comes to the jobs-to-be-done theory, how to create unique content, and how keep yourself on schedule by planning and prioritizing. 

Some of the highlights of the show include: 

  • Information about Intercom and what Geoffrey does there.
  • Thoughts on crafting a message that reaches the readers where they are.
  • The types of content and marketing collateral produced by Geoffrey’s team.
  • How a small team gets all of the work completed that needs to be done.
  • Why Geoffrey shies away from calling himself a content marketer.
  • What Jobs-to-be-Done is and how it can help people create better content and better reach and engage with their target audience.
  • The four main “buckets” that the Intercom team draws its ideas from when developing unique content.
  • Geoffrey’s best advice for marketers who are not happy with the status quo. 

Links: 

Geoffrey on LinkedIn

Intercom

Jobs-to-be-done method

BaseCamp

CoSchedule

Groove HQ

Priceonomics

Jun 20, 2017

Data-driven marketing is a magnet for traffic, backlinks, and word of mouth. To produce it, you need to do some research and present it in an appealing way. In return, you’ll be able to boost the traffic to your site. Today we are talking to Susan Moeller, the business development manager at BuzzSumo. She’s going to tell us about how she finds, analyzes, and translates data for her readers. 

Some of the highlights of the show include: 

  • A bit about BuzzSumo and what Susan does there, as well as her marketing background and what brought her to BuzzSumo.
  • How Susan defines data-driven content and how she uses it in her position at BuzzSumo.
  • Why it’s important for your content’s authority to research and have sources for things you know to be true.
  • Why using data in your content can boost backlinks and shares.
  • How Susan determines which questions to ask to find the data that her readers are looking for.
  • Susan’s processes for gathering, analyzing, and translating the data that she finds.
  • Susan’s best tips for starting to create data-driven content for someone who hasn’t done it before.

 Links: 

BuzzSumo

BuzzSumo Expert Webinar Series

Anders Pink

BloomBerry

CoSchedule

Jun 13, 2017

As a marketer, you have a day job. Did you know that taking on freelancing clients or having a side hustle can invigorate you and help you bring more to the table when it comes to your main job? Today we are going to talk about fanning those creative fires through a side job. CoSchedule’s blog manager, Ben Sailer, will be conducting the interview with Laura Posterick, the senior copywriter at Catchfire and the brains behind her own freelance business, Copy That MPLS. The conversation will be about lists, how to handle a freelancing business on the side of your day job, and how to glean inspiration from your personal life. 

Some of the highlights of the show include: 

  • What Laura does at both Catchfire and Copy That MPLS.
  • How Laura keeps all of her projects organized without losing her mind.
  • Tips on keeping your personal life separate from your professional life and not letting one encroach upon the other.
  • How Laura handles her workflow with each company and meets her deadlines.
  • Advice for people on how to say “no” to projects and clients you might not have the time or experience to take on.
  • How Laura’s side projects and hobbies have helped her in her main copywriting job.
  • How someone might convince a hesitant boss that taking on side projects won’t negatively affect their performance at their day job.
  • The first thing someone should do if they are wanting to jump into the world of freelancing in addition to keeping their main job.

Links: 

Catchfire

Copy That MPLS

Asana

CoSchedule

Jun 6, 2017

Do you have too much on your plate? Are you spread too thin? Are you constantly putting out fires? All of these are symptoms of a bigger problem, and oftentimes, that problem is a lack of prioritizing and planning ahead. If you see yourself in any of this, you will not want to miss today’s episode.

We are talking to Jana Barrett, the senior content marketing manager at GetFeedback. In her position, she needs to balance prioritizing with getting all of her projects done. Today we’re going to talk about setting priorities for your projects, coming up with great ideas, and getting it all organized so you don’t fall behind.

Some of the highlights of the show include: 

  • Information about GetFeedback and what Jana does there as the head of content marketing.
  • How Jana finds a balance between strategic work and executing projects, particularly on the importance of seeing the forest for the trees and not getting caught up in minutiae.
  • Jana’s system for time management: How she uses calendars and spreadsheets.
  • Why it’s important for a marketing team to get feedback from a sales team and how this strategy helps the marketing team get closer to the customer.
  • Where Jana’s first marketing ideas came from during her earliest projects.
  • What the typical workflow looks like at GetFeedback, how they do their scheduling, and how far out they plan their content.
  • Jana’s best advice for someone trying to get more organized and set better work priorities.

Links: 

GetFeedback

CoSchedule

 

 

 

 

May 30, 2017

It’s a challenge to get traffic to your website. Even after you put in the effort to build traffic, many visitors don’t buy what you’re selling the first time they visit. What you want to do is get your visitors to return so they make that purchase. Today’s guest is Nick Steeves, the chief product officer at Wishpond. He is going to talk to us about retargeting, video ads, and how to measure your digital advertising success. If you want to get more people to come back to your site to buy your product or service, you won’t want to miss today’s show! 

Some of the highlights of the show include: 

  • Information about Wishpond and what Nick does there.
  • Retargeting: What it is and why it’s important. Nick also talks about two ways to do retargeting -- one way that is basic and one way that is more advanced.
  • How Wishpond comes up with retargeting ad ideas.
  • The types of retargeting ads that work the best for Display and Facebook.
  • Tips on making great videos that will result in conversion.
  • Why it makes good business sense to “pay to play” on Facebook.
  • Why Wishpond calls their marketing team “the growth team.”
  • What the Wishpond growth team’s workflow looks like and how they keep it all organized.
  • How to test ads to know what works best, as well as what to look for to know whether the ad is working or not working and how to learn from the ads that just didn’t work.
  • Nick’s best advice for someone just starting out with retargeting ads. 

Links: 

Nick Steeves

Wishpond

AdEspresso

Google AdWords

Asana

CoSchedule

May 23, 2017

Have you ever wondered how far ahead you should plan your content schedule and how you should manage your workflow? What do you do to keep everything running smoothly when unexpected projects pop up?  It’s a common challenge and one that many business-owners have struggled with. Today we’re going to be talking to our in-house expert, CoSchedule’s own Ben Sailer. He’s our blog manager and the one who sends out the emails that you probably receive. Today we’re going to talk to Ben about planning ahead, keeping on top of your workflow, and honing your publishing process.

 

Some of the highlights of the show include:

 

  • What Ben’s position as the blog manager of CoSchedule entails.
  • How far ahead Ben plans and how much content he has ready to go at any given time, as well as his thoughts on why planning ahead is important.
  • How CoSchedule communicates with the marketing team so everyone is in the loop at all times.
  • How often the marketing team is publishing content and how they correlate what they’re posting to the day of the week.
  • How Ben gets guest authors and why they are an important addition to the in-house team when it comes to producing content.
  • How the team stays organized with so much going on and what a typical workflow looks like.
  • Ben’s best advice for getting more organized and establishing a marketing calendar.

Links:

CoSchedule

The CoSchedule Blog

May 16, 2017

Do you want to be known as the one-stop resource for just about everything pertaining to your niche? If you have a content hub, you can be just that. Today we are talking to Krista Wiltbank, the head of social media and the blog at GetResponse, an all-in-one online marketing platform. She has launched a content hub centered on marketing automation. She’s going to talk to us about what a hub is and how it differs from a blog, how to launch your own content hub, and how to maintain the hub once it’s launched. You’re not going to want to miss this episode!

Some of the highlights of the show include:

  • Information about GetResponse and what Krista does there.
  • What a content hub is and an example of one that many listeners will recognize.
  • Why a content hub is important and what type of information it includes.
  • Factors that make a content hub launch a success.
  • The process that Krista used to determine what needed to be included on the GetResponse content hub.
  • A step-by-step approach to adding pieces of content to the hub, where to put it, and how to stay organized.
  • How CoSchedule helps Krista and her team promote their content on social media.
  • Tips for promoting webinars and other events.
  • Thoughts on promoting infographics and how to optimize infographics for different platforms.
  • How Krista leverages influencers and cultivates relationships that aid in content creation.
  • The goals behind creating a content hub and the achievements that GetResponse has reached.
  • Krista’s best advice for getting a content hub started.

Links:

Krista Wiltbank

GetResponse Marketing Hub

CoSchedule

May 9, 2017

Storytelling is one way to grow your business. It piques the interest of potential customers, draws them in, and is sometimes the catalyst that converts interest into a sale. You probably have your own story to tell, but you also likely have the stories of others that could hold an important position on your website.

Today we are talking to Lelia King, the communications director at The Iron Yard, a software development school for adults. Lelia knows how to collaborate with others to find the stories that will inspire people to sign up for the programs. You can learn to harness the power of social proof to help your potential clients envision themselves finding success just like others have done. This is one episode you are not going to want to miss.

Some of the highlights of the show include:

  • The story behind The Iron Yard, who makes up the team, and what Lelia does there.
  • The planning process when coming up with a lot of content with a relatively small team, as well as how Lelia uses scheduling to ensure that there is a variety of content available.
  • How the Iron Yard team weaves newsworthy and time-sensitive content into a schedule that has already been planned out.
  • Why agility is such an important part of a marketing strategy.
  • Why it’s important for The Iron Yard to share student stories and how stories help others envision themselves in those students’ shoes.
  • Tips on finding the stories that you want to include on your website or in your advertising materials.
  • The process that Lelia uses when it comes to storytelling and why sometimes a framework or formula does not work.
  • Lelia’s best advice for someone who wants to start incorporating customer storytelling into their marketing strategy.

Links:

Lelia King

The Iron Yard

Yes We Code

Slack

Feedly

Asana

Jobs to Be Done

CoSchedule

 

 

May 2, 2017

Have you ever said, “make it pop,” to your graphic designer? While you know what you mean, it’s likely that your graphic designer does not have the same mental image you do. Today’s episode is going to be about collaborating with your designer to make an amazing image that pops the way you want it to. It’s all about communication!

Ashton Hauff is the CoSchedule graphic designer. She designs up to 15 blog posts every week, as well as managing our Instagram account, helping with branding, and a lot of other tasks. Today she’s going to talk to us about trusting your graphic designer, as well as how to best communicate so that together you can create something beautiful.

Some of the highlights of the show include:

  • How Ashton got into design and why she loves it.
  • Why digital design is such an important part of the marketing process, as well as why some types of design just add visual clutter and are ineffective.
  • How Ashton makes sure that her designs are intentional and relevant to the blog posts or projects she’s working on. She also talks about how she goes about storytelling through her designs.
  • Tips on finding a theme and settling on colors for a particular project.
  • Why communication is an integral part of the design process.
  • Some of the problems that designers can encounter when they’re working with marketing teams.
  • Why it’s so important that a marketing team trust the designer’s expertise.
  • How marketers can work with designers when there’s something they don’t like in the image.
  • Why simplicity matters for high-quality designs, as well as why simple designs can be challenging to create.
  • Why agility is important, as well as how much Ashton creates over the course of a week.
  • Examples of times when things just went wrong with Ashton’s design process, including what ended up being the problem and lessons she learned.
  • Ashton’s vision of the future of design in marketing, as well as her advice for people just getting started in design.


Links:

Ashton’s archive on CoSchedule

Latent Semantic Indexing blog post

CoSchedule.com

Lynda.com

Canva.com

Apr 25, 2017

Social media: If you have it, you need to be involved. Sometimes, your customers will use the power of social media to bring concerns and tough questions to your attention. Do you know how to handle these often very public situations?

Today, we are talking to Agnieszka Jaśkiewicz, the social media manager at LiveChat. She’s going to talk about her process when it comes to handling tough customer interactions via social media, and you’ll learn how to provide the best customer service possible with your chosen networks and platforms.

Some of the highlights of the show include:

  • Information about LiveChat and what Agnieszka does there.
  • Agnieszka’s favorite story about providing excellent customer service via social media.
  • A good process for providing great customer support, including how to know when to switch to private messages and how to keep track of the questions and concerns that come in.
  • Tips on how to decide which platforms to use as a business.
  • Agnieszka’s best tricks for responding quickly to customer concerns via social media.
  • How to diffuse the situation when a customer is angry and attacking on your social media page.
  • Why it’s important for every business to have some type of social media presence.

Links:

Agnieszka Jaskiewicz on LinkedIn

LiveChat

CoSchedule

 

Quotes by Agnieszka:

 

“I would use the customer service mantra, be where your customers are.”

 

“People don’t like to wait on social media. They came to social media because they want their query to be answered quickly.”

 

“If I were to choose one piece of general advice, I would say make one person responsible for answering this queries on social media.”

Apr 18, 2017

It’s time to optimize your content so you can rank well in search engines! When you write a new blog or add new content to your website, you want to guide your audience to your brand new material. You may have some great content, but great content does not guarantee high traffic, and that’s when you can start adding key words and search terms to optimize your web content. Today we’re talking to Steven Jensky from CanIRank.com. He is an SEO mastermind, and his strategies for search engine optimization are going to transform the way you create content for your website.

SEO

How to optimize your content to rank well in search engines

  • Help your audience find your content online

Steven Jensky – SEO Mastermind

Having great content doesn’t mean you’ll rank high or that people will even find you

Think of the customer journey and the keywords they’ll be using

Take the time to reach out to the people and companies you are referencing on your website and on your blog. Create relationships. One simple email goes a long way. Getting links as part of your SEO strategy.

Stay ahead of schedule when it comes to promotion and scheduling. You can alter your SEO to better fit your content if you’re ahead of the game because you can anticipate changes and notice patterns. Automation.

 

Some of the highlights from this show include:

  • The ways CanIRank.com uses algorithms to find the best keywords for you and your brand that will really optimize your search engine ranking
  • Understanding search intent and how you can match your content with your desired audience and shopper
  • How to choose the best keywords that will work realistically to help your content rank high and outrank the competition
  • All the things that go into your content ranking, including page strength and page external relevancy
  • How to build page external relevancy by building relationships with companies and clients you like to reference in your content
  • Step-by-step breakdown of Steven’s writing process to help you plan, create, optimize, and promote your online content
  • Finding a way to automate the tedious stuff so you can spend your time creating content and connecting with clients

Links

Can I Rank

CoSchedule

Air Story

Grammerly

Hemingway

Apr 11, 2017

You might have the best product or service around, but if you don’t humanize your brand, you might not be as successful as you’d like to be. With all of the focus on digital content, making your brand something that people will know, like, and trust can be a challenge.

Today we’re talking to Abby Boggs-Johnson, the director of content for Discovery Benefits, a third-party administrator for consumer-driven house care accounts and COBRA. She’s going to be talking to us about how she has been able to position Discovery Benefits as a thought-leader and major player in its niche and how she has helped to humanize the brand.

Some of the highlights of the show include:

  • Some of the core values of Discovery Benefits, as well as how those core values and processes impact the types of marketing projects that Abby will take on.
  • Some projects that Abby and Discovery Benefits are involved in.
  • Tips on planning ahead with an annual content calendar, as well as how Abby breaks down the overarching plan into months, weeks, and individual content pieces.
  • How the small Discovery Benefits marketing team collaborates and what a content planning meeting looks like.
  • How the workflow goes for a typical project.
  • How the marketing team collaborates with the sales team and how CoSchedule helps with that.
  • Abby’s best advice for marketers who are in a “dry” industry and want to humanize their brands and boost their marketing efforts.

Links:

Abby on LinkedIn

Discovery Benefits

CoSchedule

 

 

 

Apr 4, 2017

You have already created a lot of content on your website. And now you’re wondering if publishing even more content will help you reach your goals even faster. The answer to that is an unequivocal yes! Publishing more high-quality content will help you boost your views, clicks and conversions. If you’re having trouble getting your workflow to the point that it allows you to publish frequently, you won’t want to miss today’s show.

We’re talking to Brian Honigman, the CEO of Honigman Media. Brian has his own brand, and he publishes content on Forbes, Entrepreneur, and other publications. He’s got a great system when it comes to proactively planning his workload and publishing at the right frequency, and he’s going to share it with us today.

Some of the highlights of today’s show include:

  • Information about Honigman Media and what Brian does there.
  • How Brian plans an average week’s worth of projects, which might include writing five blog posts in addition to coaching, consulting, and speaking.
  • How Brian figures out how much time each task will take and how he budgets that time. He also talks about how understanding his own time budgeting helps him stay on course and fulfill his promises.
  • What to do if you get off-track when it comes to meeting deadlines or other client obligations.
  • How saying no can help with prioritizing, as well as how Brian decides when to say no.
  • The importance of publishing content consistently on your own channels in addition to your client channels.
  • Brian’s best advice for a marketer who is looking to boost their productivity.

Links:

Brian Honigman

Honigman Media

Google Keep

CoSchedule

Mar 28, 2017

As a Type A marketer, you have a lot to do and not necessarily enough time to get it all done. Although it can be hard, it’s important that we learn to delegate our work so we can focus on what’s most important. Using delegation properly can allow you to grow your business and improve your efficiency without spreading yourself too thin.


Today’s guest is Sean Work, the vice president of inbound marketing at Crazy Egg. He’s learned how to delegate so he can make the most of the time he has to grow his business. He’s going to talk to us today about learning how to delegate well.

 

Some of the highlights of the show include:

 

  • Information about Crazy Egg and what Sean does there.
  • Some of the challenges that Sean faced that caused him to learn how to delegate efficiently.
  • Why it’s important to hone your processes before beginning to delegate work to others.
  • Why delegation in itself is important.
  • How Sean honed his delegation skills, as well as how he has taught his team his processes.
  • Steps Sean takes when one of his delegated projects runs into an unexpected problem.
  • Sean’s best advice for people who want to get started with delegating to others.
  • How much delegation is too much or too little.

Links:

Crazy Egg

The E-Myth Revisited

Creativity, Inc.

CoSchedule

Mar 21, 2017

Would you like to be known as the go-to when it comes to getting information on a specific topic? Positioning yourself as an expert would help you build your following, increase your engagement, and grow your business. Publishing excellent content is a great way to do all of these things.

Today’s guest is Nicole Kohler, the content manager at WooCommerce, an Automattic brand. She’s going to talk to us about how to score and prioritize content, improve your processes, and become the leading authority in your niche.

Some of the highlights of today’s show include:

  • Information about WooCommerce and what Nicole does there as the content manager.
  • How Nicole gathers ideas for the WooCommerce site and blog, how they decide which ideas to use, and how they keep them organized.
  • Tips for judging ideas that come in from people inside of the company, including the evaluation system WooCommerce uses.
  • How Nicole decided that a former process for evaluating content wasn’t working and how she made the necessary changes.
  • What a content brainstorming meeting looks like.
  • How WooCommerce uses personas to develop engaging content that keeps readers coming back for more.
  • Some of the results that Nicole is particularly proud of.
  • Nicole’s best tips for someone hoping to improve their content.

Links:

WooCommerce

CoSchedule

Nicole on LinkedIn

 

Mar 14, 2017

Chances are good that you’ve made a grammar mistake at some point on your social media or blog. You might have even been trolled about it, which is embarrassing and, in some cases, can mess with your branding. Using simple processes can actually help you prevent grammar errors so you can avoid the whole ordeal.

Today we are talking to Celeste Mora, the social media manager at Grammarly. Celeste has helped Grammarly grow its social media following tremendously by effectively sharing engaging content that reflects the company’s core values. Tune in today so you can learn how to avoid grammar mistakes, hone your processes, and boost your social media following.

Some of the highlights of the show include:

  • Information about Grammarly and what Celeste does there as the social media manager.
  • Some of the most common grammar fails that tend to come up time and again, no matter who the person is or what the industry is.
  • The social media strategy that Celeste focuses on for Grammarly, including efficiency and tone.
  • Some of Celeste’s favorite social media mistakes that she’s seen.
  • How Celeste puts out engaging and effective social media messages.
  • Some of the top things that Celeste has done to influence social media growth for Grammarly.
  • How Celeste was able to grow Grammarly’s Instagram followers at an exponential rate.
  • The process that Celeste will be using to make the National Grammar Day celebration a success this year.
  • The core values of Grammarly and how they are implemented.
  • Celeste’s best advice for marketers who want to build their presence on social media.

Links:

Grammarly

Celeste on LinkedIn

CoSchedule

 

Quotes by Celeste:

 

“Efficiency, to me, comes down to what’s the minimum viable social media effort that will get the most engagement.”

 

“Everyone from Grammarly has Grammarly turned on at all times.... It’s a branding issue for us if anything is incorrect.”

 

“When you are first getting started on social media, you really need to do your research... don't just choose a channel because Facebook owns the world or because everyone’s doing Twitter.”





Mar 7, 2017

Keyword research: Is it dead, or is it still a helpful strategy when developing your content? The answer is that it’s still a vital part of many marketers’ strategies! If you know how to use keyword research and SEO properly, you know they’re not going anywhere!

Today’s guest is Ann Smarty, the brand and community manager at Internet Marketing Ninjas. She is also the founder of MyBlogU.com. She’ll be sharing advice on finding core terms, find good keywords, structure your content, and a whole lot more. This episode is jam-packed with valuable information, so take the time to listen.

Some of the highlights of the show include:

  • A bit about Ann and what she does at Internet Marketing Ninjas and with her other projects.
  • What Ann thinks about the misnomer that keyword research is dead and why she believes keyword research is so beneficial for content marketing.
  • Where to start if you are new to keyword research: finding the right core terms and focusing on keywords that have high demand and low competition.
  • What keyword intent is and why it’s important for a marketer to understand it. Ann talks about the difference between informational intent, transactional intent, commercial intent, and navigational intent.
  • Where to put keywords within the content: Does keyword frequency and specific placement matter? Ann shares her best recommendation.
  • An explanation of keyword strings and how they play a role in search engine optimization.
  • Ann’s best piece of advice for someone brand new to keyword research.

Links:

Ann on LinkedIn

Internet Marketing Ninjas

MyBlogU

MyBlogGuest

Google Keyword Planner

CoSchedule

The Ultimate Content Marketer’s Guide to Keyword Research



Quotes by Ann:

 

“Keyword research is evolving and it will be there for many years to come.”

 

“Brainstorm with your team and write down which terms describe your business best.”

 

“Don’t try to optimize everything. Focus on creating in-depth content.”

Feb 28, 2017

Some people learn best from reading, but others prefer to watch or listen to content. Although you probably put a lot of time into your blog, website, and other written marketing products, multimedia content is becoming increasingly more popular. Knowing where to begin and how to make the process more efficient just might be the key to your success as a marketer.

Today, we’re talking to Ander Frischer, the marketing educator at Instapage. He’s going to share his insights on how he handles the process of creating multimedia content, plus a whole lot more. You won’t want to miss today’s episode!

Some of the highlights of the show include:

  • Information about Instapage, including their impressive conversion rate.
  • A few tips on landing page advertising personalization and why A/B testing is so important.
  • Why it’s so important to include multimedia content in any marketing strategy.
  • How Ander got into multimedia content as part of his marketing strategy for Instapage and what he was hoping to achieve.
  • How personalization has helped boost project results at Instapage.
  • Some insights on the process for launching a webinar.
  • Ander’s process for organizing a podcast.
  • Tips for getting quality engagement from your listeners or readers.
  • Ander’s best advice for someone who wants to get started with adding multimedia content to their marketing strategy.

Links:

Ander Frischer

Instapage

Coschedule

 

Quotes by Ander:

 

“I like to hold back from giving one-size-fits-all optimization tips because every business is different.”

 

“A podcast is a great opportunity to cultivate relationships.”

 

“The most rewarding thing about what I do is hearing from people.”

Feb 21, 2017

Do you ever wish you had another set of hands to help you create content? More marketers are hoping to create not only more content, but more valuable content. Training and hiring freelancers can help you make that happen.

Today’s guest, Kaleigh Moore, is a successful freelance writer who works with marketers to make their clients more successful. She’s written for Entrepreneur, Inc.com, and other well-known publications. Today Kaleigh will talk to our listeners about why you might need a freelancer, some best practices in using a freelancer to help with content creation, and how to best grow your relationship with your freelancer.

Some of the highlights of the show include:

  • How Kaleigh helps marketers as a freelance writer, as well as why freelancers can be useful when creating the most effective types of content.
  • Some specific situations that would make a freelancer the best choice for completing the work, as well as reasons why a freelancer would be more beneficial than using someone in-house.
  • How marketing teams can help freelancers create marketable, valuable content. Kaylee talks about what freelancers need from marketers so the content is created more effectively.
  • What you might want to look for in a freelancer so your needs are met.
  • An ideal workflow that works well for freelancers.
  • Kaleigh’s thought on outlining and how having one can make the process much more efficient.
  • Some frameworks that are great for collaborating on content.
  • Advice on where to start and what to look for when hiring a freelancer.
  • Good ways for freelancers to put their names out so marketers can find them.

Links:

CoSchedule

Campaign Monitor

Kaleigh on LinkedIn

KaleighMoore.com

Google Docs

Trello

Slack

Basecamp

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.


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