Marketing fire drills: Can you learn to take care of the before they turn into bona fide emergencies? It can be stressful and overwhelming when projects crop up with little to no notice. Planning where you can and having good communication with your team can help you get through it with no negative ramifications.
Today’s guest is Kyle DeWeerdt, marketing programs manager at Apprenda. He has come up with a simple system to help his team prioritize their time to complete their work, nipping stressful emergencies in the bud. He’s going to help us learn how to resolve issues before they even start.
Some of the topics you’ll hear about today include:
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Creating an editorial calendar can be a challenge. How can you decide how often to post to your blog without wasting time and energy or leaving your readers wanting for either more content or more quality? That’s the topic of today’s show: maintaining consistency and a high level of quality while publishing at the right intervals for maximum reader engagement.
Our guest is Tara Clapper, who manages the blog at SEMRush and also works for Express Writers. She has honed the blog publication process and has a lot of insight to share with our listeners on when to blog and how to create an effective editorial calendar.
Some of the topics that we’ll discuss today include:
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Organic reach: How do you boost yours? It’s one of those things that you might find to be a mystery, but it doesn’t have to be that way. Today we’re talking to Rebekah Radice, a social media strategist and the Chief Marketing Officer of Post Planner. With her help and expertise, Post Planner managed to double their Facebook organic reach.
Some of the topics that you’ll hear discussed today include:
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You’re already putting a lot of time and energy into creating great content, so wouldn’t it be great if it could be making money for you? It would be even better if you knew before you even posted it that it would be successful. When it comes to monetizing your blog, knowing what is going to appeal to your audience ahead of time is priceless.
Today’s guest, Gini Dietrich, founder and CEO of Arment Dietrich, and a lead blogger of Spin Sucks, is speaking to us today about content monetization. Gini is also the author of the book, Spin Sucks, as well as Marketing in the Round. If you’ve been thinking about how to bring in more money with your content, today’s episode is perfect for you!
Some of the topics that you’ll hear discussed today include:
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Organizing new product launches and telling customers about new features can be a daunting task. It can be difficult to know exactly how to market your products and features to your audience, and you might have trouble coming up with just the right language to attract the attention of your target audience.
Today we are speaking with the CoSchedule product marketing leader, Kathryn Nyhus. Kathryn helps organize product launches and comes up with the specific messaging necessary to speak to our varied customers. She’s a super-smart marketing nerd, which helps her fit right in with the CoSchedule team!
Some of the topics we’ll cover today include:
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