Is your marketing doing its job and helping you not only generate quality leads, but also convert those leads into customers? Getting inbound leads is one thing, but making sure they’re viable and turning those leads into sales can be something else entirely. If you’re struggling with making these conversions, today’s episode is for you!

Our guest is Brittany Berger, head of content and public relations at Mention. She’s pulled together a great strategy to generate inbound leads and nurture them toward a purchase decision. She’s worked on this strategy through trial and error, and today she’s going to share how you can generate good leads and convert them into sales.

Some of the topics you’ll hear about include:

• All about Mention, including what Brittany does and what types of content the company handles.
• Lead generation: What it means and what goals Brittany had when solving challenges in generating and converting leads.
• How to prioritize tasks and projects to optimize lead generation.
• An overview of tactics and strategies that Brittany and her team have tried and used to generate and convert leads.
• How HubSpot has been a valuable part of content creation and marketing, as well as how to use and repurpose blog content.
• What to track to understand the types of content that are likely to appeal to your target client.
• Why building an e-mail list is important to conversions.

Links:

CoSchedule

Mention

Brittany on Twitter

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You probably already know all of the benefits of writing guest posts on other people’s blogs, but have you considered having guests post on your blog? Some of the benefits you might enjoy include increased publishing frequency, more efficiency and consistency, higher ranking for your keywords, and a better sense of credibility and trust among your readers. Best of all, this move can help you convert more customers.

Today, our guest is Jess Ostroff, the CEO of Don’t Panic Management, which she describes as a “virtual assistant agency on steroids.” She is also the managing editor at Convince & Convert, which publishes a lot of content from guest writers. She is talking to us about how to become a content management mastermind when it comes to hosting guest bloggers on your website.

Some of the topics we’ll talk about today include:

• What Jess does at Don’t Panic Management in her role as Director of Calm and as editor of Convince & Convert.
• How a marketer can attract the best guest bloggers in their industry and how to prove to potential bloggers that your site is worth writing for.
• The writing requirements that are most helpful to be sure you get the quality you want out of your guest blog posts.
• The best way to manage the pitch-acceptance process.
• Suggested tools and strategies to make the guest-blogging process as efficient and successful as possible, from pitch to final editing and eventual promotion.
• The one major thing you should keep in mind if you are hoping to build a guest-blogging relationship with someone.

Links:

Don’t Panic Management

Jess on Twitter

Jess on LinkedIn

Convince & Convert

CoSchedule

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

How do you decide what marketing idea is worth your time to work on? When working in a team, ideas seem to come from everywhere: your sales team, product engineers, customer success folks, and yourself!

Today, Josh teaches us how to prioritize marketing ideas and shares the process behind Baremetrics that allows marketers to work on the most effective projects.  Some of the topics on today’s episode include:

• Prioritizing marketing projects with limited resources
• Josh’s process for coming up with marketing ideas
• The “Bulls-Eye framework” for idea prioritization
• Scoring ideas based on project qualities
• Josh’s method for testing ideas

Links:

JoshPigford.com

Josh Pigford - LinkedIn

Traction by Gabriel Weinberg and Justin Mares

Coschedule.com/podcast - Josh’s Free Idea Spreadsheet Template

30-Day CoSchedule Trial

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Marketers need to think like publishers, and publishers have a lot to teach marketers. Even if you don’t publish a lot of quantity, you do want what you’re publishing to be high in quality. You probably also want to streamline your workflow so you can generate ideas and get your business where you want it.

Matt Ankeny from Gear Patrol is our guest today. I love their content, but what I think you’ll enjoy and benefit from is the process that they use to publish their content. If you’re ready to develop your workflow, be more efficient and publish great content, you won’t want to miss today’s episode!

Some of the topics you’ll hear about today include:

• How often Gear Patrol publishes content and how big the team is that gets all of that great stuff out there, as well as the biggest challenges that come with getting so much content published.
• The workflow steps for a typical article and why simplicity is important.
• Tips on coming up with ideas for articles.
• How the content-production and publishing process has evolved and continues to evolve at Gear Patrol.
• Ways to plan a production schedule and workflow processes.

Links:

CoSchedule

Gear Patrol

Matt Ankeny

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!