Have you struggled to come up with content ideas about your niche that are significantly better than what’s already out there? Also called 10x content, this type of content is important for appealing to both search engines and the readers who are going to end up buying from you.
Today’s guest, Sujan Patel, is the co-founder and GM of Web Profits, a growth marketing agency. He’s been quoted in Forbes, Inc, and Entrepreneur, among other publications, and today Sujan is going to talk to us about generating 10x content ideas that will help you succeed as a marketer.
Some of the topics that you’ll hear about today include:
Do you wish your content were more consistent and effective? You’ve probably noticed that some of your posts get a lot of attention, while others tend to go largely ignored. Why is this? And, more importantly, what can you do about it?
Today’s guest is Jeff Goins. Jeff is the author of The Art of Work and the founder of his blog, Goins, Writer. He says that by having a content scorecard, you can improve the standards of each of your posts, raising your blog’s overall effectiveness. If you’re having trouble keeping the engagement factor of your blog posts consistent, today’s episode is just what you need.
Some of the topics we will be discussing today include:
How’s your email marketing going? As one of the most effective ways to reach your audience, your outgoing emails are something to focus on this year. If you aren’t sure how to handle this essential part of your marketing strategy, you’re not alone! Getting it all under control can lead to more opens, clicks and conversions, so you’re not going to want to miss this episode.
Today’s guest, Kim Courvoisier, is the director of content marketing and social media at Campaign Monitor. One of her specialties is designing successful email marketing campaigns, and today she is going to share her wisdom with all of us. If you’re hoping to build traffic and increase conversions, you’re in for a treat.
Some of the topics you’ll hear about include:
Publishing great content that makes your clients successful is the real challenge of marketing. Having editorial values that help your team stay on the same page while creating customer-focused content is the key to success.
Today’s guest, Greg Ciotti, content marketing manager of Help Scout, can help your team create your own set of editorial value and find the connection between content marketing and customer success. Learn how to make your customers more successful, which, in turn, contributes to your success!
Some of today’s highlights include:
You know that you can find information on just about anything you want on the Internet. But are you always finding all of the information that you need on a particular topic? When it comes to content marketing, you need to know exactly how often you should publish, exactly who is reading your posts, and exactly what you need to do to boost your readership (and, hopefully, your income). The key to finding these types of information is doing original research.
Today’s guest, Andy Crestodina, is the co-founder and strategic director at Orbit Media Studios. He has done some great original research on publishing frequency, and he’ll be talking about that. He’ll also give us some tips on conducting our own original research. Stay tuned for some excellent hints that you can start using now to make your content marketing even better.
Some of the highlights of today’s show include: