There are some companies that have extremely high standards for the industry that they’re in. When it comes to content teams, one of the best is Intercom. Today we’re going to be talking to Geoffrey Keating, an editor for the Intercom content team. He’s going to let us in on his secrets when it comes to the jobs-to-be-done theory, how to create unique content, and how keep yourself on schedule by planning and prioritizing.
Some of the highlights of the show include:
Links:
Data-driven marketing is a magnet for traffic, backlinks, and word of mouth. To produce it, you need to do some research and present it in an appealing way. In return, you’ll be able to boost the traffic to your site. Today we are talking to Susan Moeller, the business development manager at BuzzSumo. She’s going to tell us about how she finds, analyzes, and translates data for her readers.
Some of the highlights of the show include:
Links:
As a marketer, you have a day job. Did you know that taking on freelancing clients or having a side hustle can invigorate you and help you bring more to the table when it comes to your main job? Today we are going to talk about fanning those creative fires through a side job. CoSchedule’s blog manager, Ben Sailer, will be conducting the interview with Laura Posterick, the senior copywriter at Catchfire and the brains behind her own freelance business, Copy That MPLS. The conversation will be about lists, how to handle a freelancing business on the side of your day job, and how to glean inspiration from your personal life.
Some of the highlights of the show include:
Links:
Do you have too much on your plate? Are you spread too thin? Are you constantly putting out fires? All of these are symptoms of a bigger problem, and oftentimes, that problem is a lack of prioritizing and planning ahead. If you see yourself in any of this, you will not want to miss today’s episode.
We are talking to Jana Barrett, the senior content marketing manager at GetFeedback. In her position, she needs to balance prioritizing with getting all of her projects done. Today we’re going to talk about setting priorities for your projects, coming up with great ideas, and getting it all organized so you don’t fall behind.
Some of the highlights of the show include:
Links:
It’s a challenge to get traffic to your website. Even after you put in the effort to build traffic, many visitors don’t buy what you’re selling the first time they visit. What you want to do is get your visitors to return so they make that purchase. Today’s guest is Nick Steeves, the chief product officer at Wishpond. He is going to talk to us about retargeting, video ads, and how to measure your digital advertising success. If you want to get more people to come back to your site to buy your product or service, you won’t want to miss today’s show!
Some of the highlights of the show include:
Links:
Have you ever wondered how far ahead you should plan your content schedule and how you should manage your workflow? What do you do to keep everything running smoothly when unexpected projects pop up? It’s a common challenge and one that many business-owners have struggled with. Today we’re going to be talking to our in-house expert, CoSchedule’s own Ben Sailer. He’s our blog manager and the one who sends out the emails that you probably receive. Today we’re going to talk to Ben about planning ahead, keeping on top of your workflow, and honing your publishing process.
Some of the highlights of the show include:
Links:
Do you want to be known as the one-stop resource for just about everything pertaining to your niche? If you have a content hub, you can be just that. Today we are talking to Krista Wiltbank, the head of social media and the blog at GetResponse, an all-in-one online marketing platform. She has launched a content hub centered on marketing automation. She’s going to talk to us about what a hub is and how it differs from a blog, how to launch your own content hub, and how to maintain the hub once it’s launched. You’re not going to want to miss this episode!
Some of the highlights of the show include:
Links:
Storytelling is one way to grow your business. It piques the interest of potential customers, draws them in, and is sometimes the catalyst that converts interest into a sale. You probably have your own story to tell, but you also likely have the stories of others that could hold an important position on your website.
Today we are talking to Lelia King, the communications director at The Iron Yard, a software development school for adults. Lelia knows how to collaborate with others to find the stories that will inspire people to sign up for the programs. You can learn to harness the power of social proof to help your potential clients envision themselves finding success just like others have done. This is one episode you are not going to want to miss.
Some of the highlights of the show include:
Links:
Have you ever said, “make it pop,” to your graphic designer? While you know what you mean, it’s likely that your graphic designer does not have the same mental image you do. Today’s episode is going to be about collaborating with your designer to make an amazing image that pops the way you want it to. It’s all about communication!
Ashton Hauff is the CoSchedule graphic designer. She designs up to 15 blog posts every week, as well as managing our Instagram account, helping with branding, and a lot of other tasks. Today she’s going to talk to us about trusting your graphic designer, as well as how to best communicate so that together you can create something beautiful.
Some of the highlights of the show include:
Links:
Ashton’s archive on CoSchedule
Social media: If you have it, you need to be involved. Sometimes, your customers will use the power of social media to bring concerns and tough questions to your attention. Do you know how to handle these often very public situations?
Today, we are talking to Agnieszka Jaśkiewicz, the social media manager at LiveChat. She’s going to talk about her process when it comes to handling tough customer interactions via social media, and you’ll learn how to provide the best customer service possible with your chosen networks and platforms.
Some of the highlights of the show include:
Links:
Agnieszka Jaskiewicz on LinkedIn
Quotes by Agnieszka:
“I would use the customer service mantra, be where your customers are.”
“People don’t like to wait on social media. They came to social media because they want their query to be answered quickly.”
“If I were to choose one piece of general advice, I would say make one person responsible for answering this queries on social media.”
It’s time to optimize your content so you can rank well in search engines! When you write a new blog or add new content to your website, you want to guide your audience to your brand new material. You may have some great content, but great content does not guarantee high traffic, and that’s when you can start adding key words and search terms to optimize your web content. Today we’re talking to Steven Jensky from CanIRank.com. He is an SEO mastermind, and his strategies for search engine optimization are going to transform the way you create content for your website.
SEO
How to optimize your content to rank well in search engines
Steven Jensky – SEO Mastermind
Having great content doesn’t mean you’ll rank high or that people will even find you
Think of the customer journey and the keywords they’ll be using
Take the time to reach out to the people and companies you are referencing on your website and on your blog. Create relationships. One simple email goes a long way. Getting links as part of your SEO strategy.
Stay ahead of schedule when it comes to promotion and scheduling. You can alter your SEO to better fit your content if you’re ahead of the game because you can anticipate changes and notice patterns. Automation.
Some of the highlights from this show include:
Links
You might have the best product or service around, but if you don’t humanize your brand, you might not be as successful as you’d like to be. With all of the focus on digital content, making your brand something that people will know, like, and trust can be a challenge.
Today we’re talking to Abby Boggs-Johnson, the director of content for Discovery Benefits, a third-party administrator for consumer-driven house care accounts and COBRA. She’s going to be talking to us about how she has been able to position Discovery Benefits as a thought-leader and major player in its niche and how she has helped to humanize the brand.
Some of the highlights of the show include:
Links:
You have already created a lot of content on your website. And now you’re wondering if publishing even more content will help you reach your goals even faster. The answer to that is an unequivocal yes! Publishing more high-quality content will help you boost your views, clicks and conversions. If you’re having trouble getting your workflow to the point that it allows you to publish frequently, you won’t want to miss today’s show.
We’re talking to Brian Honigman, the CEO of Honigman Media. Brian has his own brand, and he publishes content on Forbes, Entrepreneur, and other publications. He’s got a great system when it comes to proactively planning his workload and publishing at the right frequency, and he’s going to share it with us today.
Some of the highlights of today’s show include:
Links:
As a Type A marketer, you have a lot to do and not necessarily enough time to get it all done. Although it can be hard, it’s important that we learn to delegate our work so we can focus on what’s most important. Using delegation properly can allow you to grow your business and improve your efficiency without spreading yourself too thin.
Today’s guest is Sean Work, the vice president of inbound marketing at Crazy Egg. He’s learned how to delegate so he can make the most of the time he has to grow his business. He’s going to talk to us today about learning how to delegate well.
Some of the highlights of the show include:
Links:
Would you like to be known as the go-to when it comes to getting information on a specific topic? Positioning yourself as an expert would help you build your following, increase your engagement, and grow your business. Publishing excellent content is a great way to do all of these things.
Today’s guest is Nicole Kohler, the content manager at WooCommerce, an Automattic brand. She’s going to talk to us about how to score and prioritize content, improve your processes, and become the leading authority in your niche.
Some of the highlights of today’s show include:
Links:
Chances are good that you’ve made a grammar mistake at some point on your social media or blog. You might have even been trolled about it, which is embarrassing and, in some cases, can mess with your branding. Using simple processes can actually help you prevent grammar errors so you can avoid the whole ordeal.
Today we are talking to Celeste Mora, the social media manager at Grammarly. Celeste has helped Grammarly grow its social media following tremendously by effectively sharing engaging content that reflects the company’s core values. Tune in today so you can learn how to avoid grammar mistakes, hone your processes, and boost your social media following.
Some of the highlights of the show include:
Links:
Quotes by Celeste:
“Efficiency, to me, comes down to what’s the minimum viable social media effort that will get the most engagement.”
“Everyone from Grammarly has Grammarly turned on at all times.... It’s a branding issue for us if anything is incorrect.”
“When you are first getting started on social media, you really need to do your research... don't just choose a channel because Facebook owns the world or because everyone’s doing Twitter.”
Keyword research: Is it dead, or is it still a helpful strategy when developing your content? The answer is that it’s still a vital part of many marketers’ strategies! If you know how to use keyword research and SEO properly, you know they’re not going anywhere!
Today’s guest is Ann Smarty, the brand and community manager at Internet Marketing Ninjas. She is also the founder of MyBlogU.com. She’ll be sharing advice on finding core terms, find good keywords, structure your content, and a whole lot more. This episode is jam-packed with valuable information, so take the time to listen.
Some of the highlights of the show include:
Links:
The Ultimate Content Marketer’s Guide to Keyword Research
Quotes by Ann:
“Keyword research is evolving and it will be there for many years to come.”
“Brainstorm with your team and write down which terms describe your business best.”
“Don’t try to optimize everything. Focus on creating in-depth content.”
Some people learn best from reading, but others prefer to watch or listen to content. Although you probably put a lot of time into your blog, website, and other written marketing products, multimedia content is becoming increasingly more popular. Knowing where to begin and how to make the process more efficient just might be the key to your success as a marketer.
Today, we’re talking to Ander Frischer, the marketing educator at Instapage. He’s going to share his insights on how he handles the process of creating multimedia content, plus a whole lot more. You won’t want to miss today’s episode!
Some of the highlights of the show include:
Links:
Quotes by Ander:
“I like to hold back from giving one-size-fits-all optimization tips because every business is different.”
“A podcast is a great opportunity to cultivate relationships.”
“The most rewarding thing about what I do is hearing from people.”
Do you ever wish you had another set of hands to help you create content? More marketers are hoping to create not only more content, but more valuable content. Training and hiring freelancers can help you make that happen.
Today’s guest, Kaleigh Moore, is a successful freelance writer who works with marketers to make their clients more successful. She’s written for Entrepreneur, Inc.com, and other well-known publications. Today Kaleigh will talk to our listeners about why you might need a freelancer, some best practices in using a freelancer to help with content creation, and how to best grow your relationship with your freelancer.
Some of the highlights of the show include:
Links:
If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.
Or subscribe to receive new podcasts via email.
When it comes to marketing, all of us want to work smarter and faster. In order to do that, marketers need to have not only the know-how, but also excellent project management and organization skills. Today we’re talking to the guy who literally wrote the book on agile marketing, Jeff Julian. Jeff is the co-founder of Enterprise Marketer, the author of Agile Marketing: Building Endurance for Your Content Marketing Team, and an event speaker. Today he’ll tell us all about how to boost your efficiency and become more agile as a marketer.
Some of the topics we’ll talk about today include:
Links:
If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.
Or subscribe to receive new podcasts via email.
You are probably including a call to action on each piece of content, but are you optimizing them as part of your marketing strategy? Even more importantly, are your calls to action placing your prospects well into what today’s guest calls the “marketing funnel”?
Alex Brazeau, the public relations manager at Corel, is going to share his story of how he and his team members optimize content, create great calls to action, and use a marketing funnel to draw in prospects into conversions.
Some of the topics you’ll hear about on today’s show include:
Links:
The Power of Habit by Charles Duhigg
Special Offer on the Corel Photo Video Bundle
If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.
Or subscribe to receive new podcasts via email.
Have you struggled to come up with content ideas about your niche that are significantly better than what’s already out there? Also called 10x content, this type of content is important for appealing to both search engines and the readers who are going to end up buying from you.
Today’s guest, Sujan Patel, is the co-founder and GM of Web Profits, a growth marketing agency. He’s been quoted in Forbes, Inc, and Entrepreneur, among other publications, and today Sujan is going to talk to us about generating 10x content ideas that will help you succeed as a marketer.
Some of the topics that you’ll hear about today include:
Links:
If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.
Do you wish your content were more consistent and effective? You’ve probably noticed that some of your posts get a lot of attention, while others tend to go largely ignored. Why is this? And, more importantly, what can you do about it?
Today’s guest is Jeff Goins. Jeff is the author of The Art of Work and the founder of his blog, Goins, Writer. He says that by having a content scorecard, you can improve the standards of each of your posts, raising your blog’s overall effectiveness. If you’re having trouble keeping the engagement factor of your blog posts consistent, today’s episode is just what you need.
Some of the topics we will be discussing today include:
Links:
If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.
How’s your email marketing going? As one of the most effective ways to reach your audience, your outgoing emails are something to focus on this year. If you aren’t sure how to handle this essential part of your marketing strategy, you’re not alone! Getting it all under control can lead to more opens, clicks and conversions, so you’re not going to want to miss this episode.
Today’s guest, Kim Courvoisier, is the director of content marketing and social media at Campaign Monitor. One of her specialties is designing successful email marketing campaigns, and today she is going to share her wisdom with all of us. If you’re hoping to build traffic and increase conversions, you’re in for a treat.
Some of the topics you’ll hear about include:
Links:
If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.
Publishing great content that makes your clients successful is the real challenge of marketing. Having editorial values that help your team stay on the same page while creating customer-focused content is the key to success.
Today’s guest, Greg Ciotti, content marketing manager of Help Scout, can help your team create your own set of editorial value and find the connection between content marketing and customer success. Learn how to make your customers more successful, which, in turn, contributes to your success!
Some of today’s highlights include:
Links:
Great Content Is Still the Biggest Hurdle
CoSchedule
If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.