How can marketers make their content go beyond Google and Facebook for audience research to be a competitive advantage? The duopoly may monopolize your attention and saturate SEO and social media channels, but it doesn’t own Web and search marketing.
Today’s guest is Rand Fishkin from SparkToro. He describes problems and solutions related to audience research. Rand’s insight continues to be inspirational and instrumental in many marketers’ careers.
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Influencer marketing is a multi-billion-dollar industry that continues to grow and shows no signs of slowing down. It’s a direct line to your customer base to grow your brand and gain insight about your products.
Today’s guest is Jamie Lieberman, owner and founder of Hashtag Legal. Jamie describes specific do’s and don’ts of influencer marketing to avoid conflict with the Federal Trade Commission (FTC). Stay ethical and legal!
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Why should content marketers start a podcast? How are podcasts different from other content mediums? What does it take to make podcasts possible and sustain success?
Today’s guest is Craig Hewitt from Podcast Motor and Castos. From first-hand experience, Craig understands how painful podcasting can be. It takes time, skills, and effort. He helps others get started to understand the value of podcasts.
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How can marketers create successful social media video ads that go viral and generate intentional results via an iterative approach? There are no bad ideas!
Today’s guest is Travis Chambers of Chamber Media. He describes how to infuse social media video ads by using quantitative creativity. Why? What works is usually not what you think is going to work.
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What is most content marketers’ biggest concern? Not getting enough traffic. The struggle is real. Why? Declining organic reach on social media and increased search competition.
Today’s guest is Nadya Khoja, Chief Growth Officer at Venngage. Nadya developed a simple yet effective process known as the Goals, Research, Authority, and Promotion (GRAP) Framework. Venngage uses it consistently to create and promote content that boosts Website traffic and delivers results.
Some of the highlights of the show include:
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