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Actionable Marketing Podcast

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Now displaying: April, 2020
Apr 28, 2020

Everyone’s on social media, right? It may sound crazy, but that’s not exactly true. Some people delete personal and/or professional profiles to simplify marketing and grow their business.

Today’s guest is John Meese from Platform University. John is one of few marketers and entrepreneurs without personal social media profiles. Why? He has his reasons.

Some of the highlights of the show include:

  • Social Media Marketing Strategy: No personal accounts, only business channels
  • Platform University: Simplify online tactics by focusing on what generates results
  • Training: Take expertise online via blogs, podcasts, or YouTube channel
  • Social Media: Like it or not, or like it too much?
  • Professional vs. Personal: What does this do for my business? For myself?
  • Digital Detox: Focus on what you should be doing and what needs to change
  • Social Media Accounts: Fear Of Missing Out (FOMO)?
  • Delete by Default: Evaluate social media channels to know if they grow business
  • Why use social media to grow business? Most visible, but not most effective tool
  • Competitors: Correlation into causality doesn’t always lead to business success
  • People vs. Platforms: Create real solutions to real problems for real people
  • Coffee Shop Metaphor: Be different, relatable, and caring to create connections

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Apr 21, 2020

While staying at home and practicing social distancing due to the COVID-19 pandemic, why not learn a new skill? Translate your marketing content for international audiences. If more people can read your content, more will understand your mission and buy your products/services.

Today’s guest is Adrian Cohn, Brand Strategy and Communications Director at Smartling. If you want your content to be translated accurately and resonate with customers, focus on localization.

Some of the highlights of the show include:

  • Translation and Localization: What’s the difference?
  • Localized Experience: Where’s the best pizza or hot dog? New York or Chicago?
  • Multiple Markets: Localize content if operating in different regions
  • Content Localization: Speak the language to embrace local culture on product
  • Mistakes/Myths: Scale of problem, language translators, and searchable content
  • Audience: Who they are, what they need, where they reside, language they speak
  • Top 3 Tips:
    • Understand your business goals
    • Identify staff resources to enable process
    • Measure and communicate results with team

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Apr 14, 2020

Sad but true, some marketing agencies try to sell services to clients based on what’s best and most important for the agency, not their client. When and how do you know that you’ve made the mistake of partnering with the wrong agency for the wrong reasons based on what seemed like a solid sales pitch?

Today’s guest is John Bertino, founder and CEO of The Agency Guy (TAG), a marketing consultancy that connects clients with agencies. John knows what it takes to create a successful client/agency relationship, and what businesses and marketers need to consider when shopping for an agency. 

Some of the highlights of the show include: 

  • TAG’s Model: Consult with brands of all sizes to demystify marketing channels
  • Top Problems: Too many marketing teams, specialties, and biased advice
  • Issues: Growing fast by sacrificing fundamental factors of business operations 
  • Inexperience and Inexpensive: You get what you pay for 
  • Education and Expectations: Talk in a transparent way, not over people's heads
  • How to be a better client? Be willing and ready to learn
  • How to choose an agency? Consider personality, services, and teamwork
  • Best Practices: Slow, controlled, methodical growth; put clients first
  • Hiring Process: Prioritize communication 
  • 4 Steps to Worry-free Marketing: 
    • Start a conversation with a brand
    • Create a high-level custom strategy
    • Connect with a vetted, proven partner
    • Measure performance to produce results

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Apr 7, 2020

Struggling to work from home? Not sure how to adjust to a remote working lifestyle? Do you need some timely and helpful tips to stay positive and productive? 

Today’s guest is Timur Valishev, co-founder and CEO of JivoChat, a simple yet comprehensive messaging chat app. Timur’s company has talented staff all over the world, so he has extensive experience with remote working and managing remote teams. Bottom Line: It works. Manage to stay alive and grow.   

Some of the highlights of the show include:

  • JivoChat: Messenger for teams to communicate with clients across all channels
  • JivoChat’s Goal: Be more effective at handling multiple inquiries, calls, reminders
  • Why remote staff and physical office? Temporary option turned permanent perk
  • Competing for Talent: Option to work remotely is main way to hire the best staff
  • Marketing in Local Markets: Working in America, Asia, Africa, and India for ROI 
  • U.S. Market: Primary source of revenue internationally, but burns more cash
  • Lessons Learned: Conduct as many trial-and-error experiments as possible
  • Most Common Fear: Remote staff is not working, but doing everything else
  • Remote Work: Not for everyone; requires self-motivation and discipline
  • What are outcomes of work, rather than maintaining the illusion of being busy?
  • Scouting Talent: Find and accommodate remote freelancers via specific sites
  • Misconception: Money is not always saved working remotely or by paying less

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