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Actionable Marketing Podcast

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Actionable Marketing Podcast
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Now displaying: June, 2020
Jun 30, 2020

How do you build long-lasting, mutually beneficial relationships with your best customers? Treat influencer marketing more like relationship building and less like a cash transaction.    

Today’s guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. She describes how to elevate influencer marketing beyond clichés to achieve results.

Some of the highlights of the show include:

  • Influential Evolution: Find influencers, manage relationships, analyze results
  • What it means to be influential? Focus on product for community building
  • Who is influential? Customers, enthusiasts, subject matter experts, employees
  • Business Objectives: Self-serve access to technology and relevant information
  • Where to begin? When overwhelmed with possibilities, focus on personalization
  • Fan of Brand: Target audience, customer personas, and values-first approach
  • Start with a Story: Value-focused pitch and communication are key elements
  • Building-type Mindset: Engage and approach people with more of a relationship
  • ROI: Exponentially greater over long-term than waving money in someone’s face
  • Next Step: Provide value beyond money and products via experiences
  • No Fear: Don’t be afraid to amicably end a partnership with people
  • Marketing Mistakes: Everyone in community is an extension of your business

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Jun 23, 2020

Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated. 

Today’s guest is Russ Perry from Design Pickle, a flat-rate creative services platform. What’s the catch? Never pay more than a monthly subscription. Get help with your branding and design without breaking the bank, or settling for below-average work.

Some of the highlights of the show include:

  • Scale investment by allocating design resources without cutting corners
  • Challenges: Find good talent, attract customers, take competitive advantage
  • Brand: More than just a logo; communicate through visuals and creativity
  • Mistakes and Excuses: No time, money, or understanding of good vs. bad design
  • When design needs outpace resources: Narrow niche, segment needs, and select specialists
  • Trolls: Trigger reversal by providing help and proving your value to haters
  • Create/Update: Communicate confidence to reflect niche, audience, and value
  • FreshStock: Stock asset library of templates and visuals save time and money
  • Fix, Revise, Grow: Nothing’s going to break in the world, if you just start creating

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Jun 16, 2020

Some apps skyrocket, while others fly under the radar and fade away. Apps that succeed apply simple, yet effective tactics that drive rapid growth and sustain revenue.

Today’s guest is Sean Casto, founder and CEO of PreApps. Sean’s #1 app marketing agency in the United States offers proven strategies and techniques to achieve launch, download, and other goals for apps.

Some of the highlights of the show include:

  • 10X Revenue Model: Sean’s straightforward framework for building, scaling apps
    • Step 1: Increase sales conversions
    • Step 2: Increase prices and premium offers
    • Step 3: Increase frequency of sales per user
    • Step 4: Increase product offerings
  • App Stats:
    • 90% of marketplace apps make less than $500 per month
    • 80% of app’s revenue comes from 20% of app’s customers
  • Roadmap: Begin with end in mind without reinventing wheel, getting distracted

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Jun 9, 2020

Stuck in a rut at work? Bored beyond belief? If you’re thinking about or wanting to change jobs and careers, consider the following: How long will it take to learn new skills? Will it affect your income? Are jobs available? Will it make you happy?

Today’s guest is Kevin Urrutia, a former software programmer at Mint that now runs the Voy Media marketing agency in New York City. Kevin knows exactly how some of you feel. He shares useful insights and nuggets of career development wisdom.

Some of the highlights of the show include:

  • Why change careers? Curiosity, necessity, and desire to do what you do best
  • Mindset Shift: From tech hackathons to marketing startup and SEO skills
  • Facebook Advertising: Learn by doing to grow in marketing industry
  • Career Advice and Questions to Ask: What do you enjoy, even in tough times?
  • Strategies: How to do Facebook ads, SEO, Amazon—instead, start from scratch
  • Stay Connected: Keep up with what people are saying via social groups
  • Mistakes Made: Courses/coaches accelerate learning; avoid imposter syndrome

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Jun 2, 2020

Collaborative ideation isn't always easy because everyone has ideas and opinions. You can’t execute every idea all the time, but need to narrow the list and make sure input is heard and time is respected. So, how do you filter and service only the best ones?

Today’s guest is Sean Ironside, global brand director for EGYM. He describes how to develop a sound process when creativity and ideation are at odds. It just needs to be consistent to workout for everyone and everywhere.

Some of the highlights of the show include:

  • EGYM: Global provider of fitness hardware and software
  • Responsibilities: Coordinate branding efforts across departments, teams, offices
  • Ideation Process: Creative, collaborative, and effective consistently
  • Replicate Remote Process: Successful solution⁠—no matter the size
  • Disconnected Differences: Process/platform meets maturity, needs, and culture
  • Step-by-Step:
    • Create or modify existing idea
    • Identify subject matter experts (SMEs)
    • Identify group to ideate
    • Share knowledge of past and future possibilities
    • Perform design dash with all kinds of people from different disciplines
    • Onboard by adding information that shapes knowledge of problem
    • Identify and advocate solutions to follow or further develop
  • Challenges: Overcome communication, physicality, priorities, and timelines
  • Healthy ways to accept and provide criticism or feedback
  • Get Unstuck: Unblock, walk away, and leverage resources

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