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Actionable Marketing Podcast

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Actionable Marketing Podcast
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Now displaying: July, 2020
Jul 28, 2020

How can you make remote work actually work? The right technology stack and the right processes to work from home on a distributed team.

Today’s guest is Lars Helgeson from GreenRope. Based on Lars’ two decades of 100% remote work experience, he offers simple and practical advice to pair technology with  processes that establish a solid, remote-working foundation.

 

Some of the highlights of the show include:

  • GreenRope: CRM/marketing automation software in single, unified platform
  • Simplify Complexity: Successfully scale company by shifting toward remote work
  • Advantages: Freedom and flexibility to work when and where you want
  • Disadvantages: Not ideal for those needing space, structure, and office/cubicle
  • Remote Work Necessities: Internet connection and quiet workspace
  • Focus: What do you need to get work done? Requirements and right tools
  • Data: How to create and distribute it to hold people accountable?
  • Processes: Manage, control, understand, and document how people do things
  • Structure: People need to have structure and know what they’re working toward
  • Key to Success: Solid CRM that has all data fully integrated, built into platform
  • Work-from-Home Policies: Mistakes made due to lack of structure and planning

 

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Jul 21, 2020

How can businesses and marketers adapt to rapidly changing circumstances, such as COVID-19? Seek reassurance and practical advice to move forward when there’s no clear end in sight. Not only survive, but thrive.  

Today’s guest is David Schneider, CEO of Shortlist.io, a digital marketing agency. David understands how to handle challenges that affect businesses, marketers, and clients. 

 

Some of the highlights of the show include:

  • Challenges: Budget cuts, resource constraints, adjusting KPIs, building network
  • Networking Concept: Recognize importance of recession-proof buffer for career
  • Human Connection: Reach out to others and acknowledge/recognize importance
  • Cultivate Relationships: Who do you admire/follow on social media channels?
  • Natural Ice Breaker: Start a conversation by checking in; still happy and healthy?
  • Marketing Copy and Conversion: Pivot messaging away from content cliches
  • Growth: Despite less money and resources, work more efficiently and effectively

 

Links:

Jul 14, 2020

What does it take to make sponsorships successfully work? Turn one-off transactions into powerful, long-term relationships between brands by picking the best partners and proving ROI.   

Today’s guest is Ken Ungar, founder and president of CHARGE, a sponsorship marketing agency. Also, Ken’s a former chief executive for the Indianapolis Motor Speedway and author of Ahead of the Game: What Every Athlete Needs to Know About Sports in Business

 

Some of the highlights of the show include:

  • Take CHARGE: Unlock power of sponsorship to accomplish business objectives
  • Third-Party Validation: Marketers convince consumers, sponsors transfer affect
  • Partners and Collaborators: Choose wisely to create a positive relationship
  • Potential Sponsors: Know/share audiences; identify brand/property reputation
  • Pitch Perspectives: Create win-win attitude when attracting or selling sponsors
  • Relationship Results: Both sides benefit; if nothing’s invested, nothing’s gained
  • Strategy, Plan, Work: Leverage and activate relationship to make it mutually beneficial
  • Mindful Mistakes:
    • Understand audiences via discussions, surveys, and data
    • Activate sponsorship to advertise benefits
    • Measure success or plan to fail
  • Stakeholder Sponsorship Skepticism: Convince with case studies, testimonials

 

Links:

Jul 7, 2020

Everyone knows the COVID-19 pandemic has impacted sales, marketing, and businesses worldwide. Uncertain times call for empathy to best serve others.    

Today’s guest is Jim Benton from Chorus.ai, a conversation intelligence platform. Early on, Jim and his data science team recognized the need to crunch and record a lot of numbers to analyze how customer bases are adapting and adjusting to changes.

 

Some of the highlights of the show include:

  • Daily Briefing: Share unique and empowering productivity, sales, business data
  • Weekly Briefing: Bring rich data and best practices to market to adjust/reopen
  • Why bring CFOs into sales calls? Rationalize numbers and reduce friction
  • Extreme/Outsized ROI: Present with clarity, rigor, and above-the-line selling
  • Human Side of Problem Solving: Challenging events create massive change
  • Leadership: From chaos to sanity through data-driven coaching to grow people
  • Intimidating Interactions: Team effort, roles to play, and desired outcomes
  • Collaboration: Offer equal access to rich data, come together to solve problems
  • Future Trends: Dealing with even bigger issues, not related to COVID

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