Info

Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
RSS Feed Subscribe in Apple Podcasts
Actionable Marketing Podcast
2020
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: August, 2020
Aug 25, 2020

When looking to get ahead in marketing, business, or life, the black community faces challenges and structural issues. What should white people consider to be effective allies to black colleagues, friends, and neighbors?

Today’s guest is Muyinza Kasirye from APRT Media in Los Angeles. Muyinza immigrated from Uganda to Toronto and relocated to Boston after his mother’s death due to cancer. Muyinza grew up with little money or privileges but worked his way up. He shares his perspective on challenges that black marketers and business owners experience.

 

Some of the highlights of the show include:

  • Black Entrepreneur Challenges:
    • Don’t know about or denied initial money to start a business
    • Higher barrier of proof required to get work
    • Fair distribution for work, investment, and positions of real power
  • Negative Consequences: Economy isn’t achieving its true potential
  • Equal Opportunities: Different approaches equal different outcomes
  • Status Quo: Drive positive change in the direction it is needed
  • What white people need to know and do to dismantle barriers to success?
    • Help when and where you can
    • Start investing in black individuals to move forward
  • Listen, not Lecture: Wherever white people are on spectrum of understanding

 

Links:

Aug 18, 2020

Doing social media marketing in a regulated industry isn’t easy. Legal considerations, regulatory red tape, and compliance restrictions can make your job more difficult.

Today’s guest is Regina DeMars, Director of Content Marketing and Social Media Strategy at First National Bank of Omaha (FNBO). How can financial services marketers make friends with compliance and win at social media? Get creative with solutions to problems.

 

Some of the highlights of the show include:

  • Content: Create financial advice/guidance that existing/potential customers want
  • Common Problems: Marketers face ever-changing regulatory space and timeline
  • Top Tactics: Urgent requests, audits, and procedures eliminate potential issues
  • Social Media Channels: Monitor and archive online brand reputation, compliance
  • Relationships Matter: Identify those interested in and active on social media
  • Collaborative Compliance: Mitigate risk, accomplish goals, and stay compliant
  • Organic Messaging: Focus on educational, inspirational, and entertaining content
  • Paid Perspective: Focus on awareness, consideration, and conversion content
  • Other Options: Social selling, influencer marketing, and employee ambassadors
  • Make the Case: Do content marketing work that matters with more resources
  • Mistakes Happen: Ensure everyone’s following processes, procedures, policies

 

Links:

Aug 11, 2020

Does adding new martech tools always tackle problems and challenges for marketers? What matters most is finding the best technology solutions to solve the right problems at the right times for you, your team, and your organization.

Today’s guest is Sean Doyle, co-founder, principal, and director of strategy at FitzMartin. Sean applies the science of behavior change to the art of sales and marketing. Rather than only choosing to make decisions based on thoughts and emotions, choose to use the power of data.

 

Some of the highlights of the show include:

  • Reason Behind Sean’s Book: Change how B2B marketers are respected or not
  • FitzMartin: Modern marketing/sales that demonstrates ability to provide products
  • Point of View: Comes from behavioral science—how people change
  • Changing for Good: Book on transtheoretical theory of behavioral science
  • Firings/Failures: Focus framework on capital and commitment to measurement
  • Martech: Why it continues to expand? Measurable and customer-focused
  • Vanity Metrics: Meaningful when understood by peers, clients, or customers
  • Problem: Takes talent to read data, view analytics, and communicate effectively
  • Martech Behavioral Science Categories:
    • Demand generation
    • Sales enablement
    • Customer success
  • Simplify Scale: Ease of use wins over powerful and sophisticated martech
  • Sales Barrier/Gap Analysis: Audit of all sales and marketing efforts
  • Subjective Theory of Value: Three ways people buy
    • Revenue gain
    • Cost reduction
    • Emotional and strategic contribution

 

Links:

Aug 4, 2020

It may be a cliche, but it remains true that nothing is certain for business right now and in the future due to the COVID-19 pandemic. Brand building is a long-term sport with no finish line.

Today’s guest is David Lemley, a brand strategist with Retail Voodoo. He has worked with beloved brands, including Starbucks, REI, and KIND. David describes what steps to take to future-proof business and brands to thrive and survive for sustained success.

 

Some of the highlights of the show include:

  • Branding’s Value: More than a logo—develop a truly authentic brand built to last
  • Past Background: Branding used to be all about making marks and doing things
  • Present and Future Branding: Promises you make, keep, and feel
  • New Things: Help food, beverage, wellness, and fitness brands win market share
  • Future-proof Brand: Plan to survive and thrive during unforeseen circumstances
  • Consequences: Loss of market share and impacts partner/customer relationships
  • Essential Component: Data and research from brightest minds erodes resistance
  • Future-Proof Process: Understand core audience to anticipate changing needs
  • Building Blocks: People view brands as personal identity with values and morals
  • Tasks, Tactics, and Tips: Read David’s book, Beloved and Dominant Brands
  • Vectors: Ingredient/technology, consumer preferences, worldwide, and relevance

 

Links:

 

1