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Actionable Marketing Podcast

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Now displaying: September, 2020
Sep 29, 2020

Does your business rely on revenue from selling tickets for live events? To stay in business due to COVID-19, you may need to turn to other options for profits.

Today’s guest is Jim McCarthy, CEO and co-founder of Goldstar. With more live shows, concerts, and other events going digital, Goldstar quickly created Stellar. Within just a few months, the new streaming and ticket platform launched to help organizations continue to make money.

 

Some of the highlights of the show include:

  • New Normal? Pandemic shutdown forced switch from live to online events
  • Stellar Solution: Learning curve to what does/doesn’t work with digital events
  • Live vs. Digital Events: Either, neither, all, or nothing, which will people prefer?
  • Goldmine for Goldstar? Make, film, stream new forms of online entertainment
  • Pros and Cons: More people and money, different expectations and experiences
  • Getting Started, Going Digital:
    • Commit to quality not money to build/market product or service
    • Make thoughtful and aggressive use of assets (i.e., mailing lists)
    • Utilize existing audiences/fans plus geo target platforms
    • Promote partnerships and other distribution channels

 

Links:

 

Quotes:

“This toolset, some other knowledge, and some marketing skills can really enable them to use online events to their great advantage.”

“We just want everybody to be able to survive the crisis and thrive by learning how to make online events that are great.”

“I don’t know about you, but I'm ready to get out a little bit more and go have some fun.”

“For every one person you successfully get in the door to enjoy the show or the event, there's 99 or maybe even 999 people who would be there if they could, if they knew about it, or if it was available to them. This is just a huge marketing opportunity.”

Sep 22, 2020

Do you have something to say and share with others? Start a podcast, but don’t sell yourself short when trying to get your dream guests on the show. It takes connections.

Today’s guest is Stephanie Cox, vice president of sales and marketing at Lumavate. She hosts the company’s Real Marketers Podcast and has talked to guests from the world’s biggest companies. What did she do to make it happen, and how can you do the same with your own podcast?

 

Some of the highlights of the show include:

  • Lumavate: Platform enables marketers to build mobile apps without code
  • Real Marketers: Authentic conversations that ask forgiveness, not permission
  • Strategic Networking: Who and what you know, and who and what they know
  • Podcast Launch: First few episodes feature big names to build credibility
  • Timeline: Four weeks post-launch of podcast to regularly land high-profile guests
  • Dream ‘Guest’ List: Goals to get ultimate brands/names (Google’s Alex Russell)
  • What’s the worst that could happen? All you have to do is ask and outreach
  • Missing Pieces: What stories do you want to tell and best people to tell them?
  • Success Rate: Love what you do and be a passionate thought leader

 

Links:

Sep 15, 2020

Are your emails failing to reach and resonate with readers? Maybe, you’re asking for too much information without offering enough value. Every time someone opens their inbox, they’re flooded with people asking them to do something. What do they get in return?

Today’s guest is Brendan Hufford from SEO for the Rest of Us. Brendan emailed thousands of subscribers to ask: What frustrates them the most about SEO? As promised, Brendan followed up by sending every person who replied a custom video response. Was all his hard work worth the thoughtful effort?

 

Some of the highlights of the show include:

  • Stay in School: Transition from being a teacher to helping clients learn SEO
  • Bright Idea: Utilize unique video content on what people care about
  • Incentive: How to get people to reply to emails and build relationships
  • Numbers Game: Subscribers in traffic are costs; make money on sales
  • Timeline: About 50 videos made, each taking 10 minutes equals 500 minutes
  • Replies and Responses: Quantify what it’s worth by understanding content
  • Primary Pain Points:
    • People are struggling, whether they're in-house or with clients
    • Begging for backlinks, whether you're on the giving or receiving end
    • Creating solid content strategy, not repurpose copycat content
  • Free Time/Money: Resources are free, and there are no secrets to SEO writing
  • SEO Framework: Intent, Asset, and Medium (IAM)
  • SEO Roadmap: Build foundation and structure
  • Value Proposition: Suffering from email fatigue, due to lack of human contact?
  • Results: Immediate engagement and affinity with people on your email list

 

Links:

Sep 8, 2020

The ad tech industry—specifically, Facebook—continues to create privacy consent concerns and public discontent. How much do people trust social networks and the brands that advertise on them?

Today’s guest is Richard Jones, chief marketing officer (CMO) for Cheetah Digital. If you rely on social advertising to promote your business, Richard talks about what you need to know to prevent or handle damage to your brand’s reputation.

 

Some of the highlights of the show include:

  • Ethics: What problems does ad tech introduce into social marketing?
  • Digital Footprint: Personal information gets presented without permission
  • Under the Knife: Invasion of privacy when bombarded with ads on Facebook
  • Stop Hate for Profit: Campaign to curb hate speech and put people before profit
  • Money or Morality? Ad pressure makes it okay to break up with social media
  • For Sale: Personal data creates polarization of society, dangerous environment
  • Algorithms: People’s inability to curate truth, not simply sort shared information
  • Social Media Alternatives: How to shut off highly effective or targeted ad spend?
  • End of Era: Fast and loose data powering third-party advertising economy is over
  • Trust Economy: Why trust is most impactful economic power over data privacy
  • COVID Impact: Expect increase in promotions and people looking for value

 

Links:

Sep 1, 2020

Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always cheap to do or get it right to make a difference.

Today’s guest is Doug Scott from Tectonic. He describes how nonprofits with small budgets, but big aspirations, maximize their impact with video marketing.

 

Some of the highlights of the show include:

  • Film School Dropout: Doug’s dream to make movies wasn’t his reality
  • Newfound Desire: Passion for storytelling led to helping nonprofits
  • Why Video? Efficient, engaging, and preferred form of communication
  • Challenges: Level of clarity to quantify cost for return on investment
  • SMART Goals: Specific, Measurable, Actionable, Relevant, and Time-bound
  • SMART Metrics: Benchmarking, baseline, and big strategic objectives
  • Mindset Shift: Video versus any content created based on outcome, not output
  • Change Management: Provide data, demonstrate impact, and make progress
  • Ethics: Offer marketing messages with simplicity, positivity, and compellingness
  • Promotion: Gain exposure with compelling videos that the press can't ignore
  • Social Media: Most engaging are user-generated single-shot videos

 

Links:

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