Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and expect. Personalization matters for your business, even in difficult times.
Today’s guest is Amey Shivapurkar, an experienced optimization SME at Avionos. Amey helps clients create data-driven experiences that deliver business outcomes. He talks about how personalization isn’t always easy, but worth considering for marketers to maximize CRO, create meaningful results, and drive user experiences.
Some of the highlights of the show include:
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Quotes by Amey Shivapurkar:
“Customers are really looking for brands to give an experience based off of previous interactions that they’ve done.”
“It’s really about providing the most relevant content at the right time.”
“Bad experiences will lead to bad personalization.”
“Personalization is one of those things where a lot of people...they think it’s a nice-to-have. Personally, I think it’s kind of a must.”
Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating their strategies to learn how to change, respond, and adapt during times of crisis.
Today’s guest is Tony Guarnaccia, a brand consultant, founder, and author. He knows how to turn businesses around and out of tailspins. If you don’t know what you don’t know about how to grow a business, you and your business will fail.
Some of the highlights of the show include:
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Quotes by Tony Guarnaccia:
“You want to make sure you are sustainable.If you don’t have a sustainable business and it’s not profitable, then you don’t have a business. You’re going to go out.”
“Now is the greatest time to expand your market share.”
“The problems that your customers or clients are experiencing are the opportunities for you to sell.”
“I’m a believer that money is always there, it just shifts.”
Do you spend too much time and money creating content from scratch every time you need to publish a piece, launch a video, or ship a campaign? Create a year's worth of content in one day for a specific channel through the power of repurposing.
Today’s guest is Shaina Weisinger from Repurpose House. Shaina talks about how to make the most of your time and resources, while using less effort to make your ROI go through the roof.
Some of the highlights of the show include:
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Quotes by Shaina Weisinger:
“If you can map all of that out before you sit down and make content just to make content, I think that you're in a much better place.”
“You want to know what your strategy looks like and why the content you're putting up there matters.”
“It's absolutely doable. If you take the time to sit down and really create the strategy, it's a no brainer. You can supplement your social media calendar with other things.”
“if you have a library of content...that's how you're going to fill your calendar and you don't even have to create new content.”
Email inboxes, social media feeds, and internet experiences are filled with marketing messages. However, what’s old is new again in marketing. Direct mail can be an effective way to cut through the noise and grab people's attention.
Today’s guest is Ryan Cote, Director of Digital Services and Partner at Ballantine. Ryan talks about how to make the most out of direct mail by integrating it with digital strategies and tactics.
Some of the highlights of the show include:
Links:
Quotes:
“Print is definitely not dead. It's just changing like anything, like SEO, like any digital channel. It just changes. We've had to change with the times.”
“It's usually less competitive in a mailbox. If you think about your inbox—how much email you get. Email is still very important, but it's just very congested.”
“They're basically just using direct mail and digital to fully blanket their customer because you don't know where you're going to get them to respond.”
“If you have the budget to do both print and digital, that's always the best-case scenario because you're getting multiple touchpoints.”