The belief that being empathetic means being emotional is not actually very empathetic. Marketers often misunderstand customers when crafting messaging and marketing content. How can marketers be genuinely empathetic?
Today’s guest is Megan Thudium from MTC - The Content Agency. Megan discusses how to adjust, adapt, and authentically understand the needs of customers from different cultures and countries.
Some of the highlights of the show include:
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Quotes by Megan Thudium:
“Empathy marketing is a long-term gain.”
“Empathy is understanding your audience at a level that has a deeper understanding of what they need.”
“You’re going to isolate your audience. They’re going to step away from you. They’re going to disconnect, which is the worst thing that we want in marketing because then we lose customers.”
“Depending on your specific audience, there might be specific needs.”
Consumer behavior is always changing. Even with COVID-19 affecting people’s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahead of changes and trends? Data.
Today’s guest is Jonathan Silver from Affinity Solutions, a data intelligence platform with access to consumer data. Jonathan talks about how businesses need to collect data, know how to interpret that data, and turn it into action to succeed.
Some of the highlights of the show include:
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Quotes by Jonathan Silver:
“We have a ton of unique data around people’s purchasing habits.”
“Businesses build deeper relationships with consumers, with their customers and prospects, so that they can grow and retain their market share.”
“(Parallel reality and personalized experiences) where physical environments are changing with these different technologies is going to become a norm.”
“The best predictor of future purchase behavior is what you’ve done in the past.”
Two things are true about marketing—saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home where they are spending most of their time these days.
Today’s guest is Nick Runyon from PFL. The software company makes tools that help marketers bridge the gap between digital and direct mail marketing using Tactile Marketing Automation (TMA). Go beyond the send!
Some of the highlights of the show include:
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Quotes by Nick Runyon:
“When I think about direct mail and I think about Tactile Marketing Automation, the difference between those two is that we’ve taken direct mail into really the digital environment.”
“Tactile Marketing Automation is really the orchestration of an overall multichannel customer journey.”
“One of the challenges that marketers are facing now with this increase in digital consumption is really cutting through the clutter and making an impact and gaining a moment of attention from our customers and our prospects.”
“Reasons why direct mail is overall resurging: It’s comfortable, it’s familiar, it also monopolizes my attention whenever direct mail is in my hand.”
Marketers have access to more data than ever before that enables them to offer better customer experiences—if they make use of that data. Don’t struggle to find and apply the right information.
Today’s guest is Michael Loban, Chief Growth Officer at InfoTrust. Also, Michael is the co-author of Crawl, Walk, Run, a new book on advancing marketing analytics maturity. He describes how to level up your analytics progress with consistent practice.
Some of the highlights of the show include:
Links:
Quotes by Michael Loban:
“The idea of Crawl, Walk, Run is to demonstrate how organizations tend to progress through certain subject matter.”
“Just like with data, if you know what you are looking for, you will find some help in this book.”
“Change is inevitable, but progress is optional.”