How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit.
Today’s guest is Matt Baglia, co-founder and CEO of SlickText, an SMS marketing platform. If a loyalty program makes sense for your business, Matt talks about what it takes to make a loyalty program work as a growth lever.
Some of the highlights of the show include:
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Quotes:
“Research shows that 20 percent of a company’s customers will typically make up about 80 percent of their revenue.” Ben Sailer
“You have a small cohort of your best customers, and it’s really important that we’re paying attention to what they’re doing, what their interests are, what they’re buying, what they’re not buying, how they’re buying, and make sure that we communicate and market to them appropriately.” Matt Baglia
“When we think, loyalty program, we actually think, ‘Register for our loyalty program and earn points towards rewards’.” Matt Baglia
“The value is very, very simple. For us, it serves two purposes. One, we need to get people to come back, and in order to do that, we need to give them a reason to come back.” Matt Baglia
How can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand.
Today’s guest is Lindsay Tjepkema, CEO and co-founder of Casted—the first and only B2B marketing platform for brand podcasts. Lindsay knows what it takes to build, grow, and retain an audience.
Some of the highlights of the show include:
Links:
Quotes by Lindsay Tjepkema:
“Is it a bad thing if people aren’t listening or consuming that content anymore? Are they advancing onto the next step? Then, it’s not a bad thing, as long as you keep filling that funnel.”
“If it is a bad thing, and you’re losing people for the wrong reasons, how can you just go back to the basics? How can you better understand your audience and give them more of what they are looking for?”
“Repurpose your content. You put a lot of effort into it. If it’s good, it’s good, especially if it’s evergreen.”
“An expert is someone who knows a lot about the subject matter that your audience cares about.”
What strategies can marketers learn from nonprofits about building brand advocacy? Successful nonprofits know what it takes to get people to rally behind a belief or cause. Brands that turn their best customers into advocates build brand loyalty and drive sales.
Today’s guest is Spencer Brooks from Brooks Digital, an agency that helps health-focused nonprofits grow a digital presence and turn patients into advocates.
Some of the highlights of the show include:
Links:
Quotes by Spencer Brooks:
“It’s this push from passive to active that I think really represents turning a customer into an advocate.”
“Advocates are important because they provide a leverage point. They are doing, a lot of times, free marketing for you.”
“Creating advocates is work, and you have to recognize when that is an appropriate strategy to be using.”
“Nonprofits are really good about using emotional storytelling to turn people into advocates.”
What are the best ways for brands to make a difference during times of crisis? Connect customers with solutions to their problems.
Today’s guest is Richard Lau, founder of Logo and executive director at Water School. Richard discusses how to build a business and brand. Find the right balance between being genuinely helpful and useful while driving sales and revenue.
Some of the highlights of the show include:
Links:
Quotes by Richard Lau:
“We use the sun as the main focus. The sun is what disinfects the water, rather than using chlorine or wood.”
“Life is about relationships. It’s not about money.”
“Life is too short to work for a bad boss.”
“There’s no better remedy for self-motivation than for helping someone in need.”