Data problems are probably lurking somewhere inside of your marketing stack. Don’t freak out, just yet. Most analytics packages and marketing software services that deal with data have some gaps or inaccuracies.
Today’s guest is Dan McGaw, CEO and founder of McGaw.io, a marketing technology and marketing analytics consulting company. Dan talks about how to make better marketing decisions—identify and fix deeper issues to avoid data disasters. He explains everything you need to know to keep your data clean and metrics moving.
Some of the highlights of the show include:
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Quotes from Dan McGaw:
“If you have analytics and your analytics have bad data that means your analytics are wrong, which means that you’re naturally going to be making bad decisions.”
“Companies that are typically growing the fastest, are the ones who are less focused on definitive and more focused on how do we get directional data that’s going to tell us which way is growth and let’s start moving and let’s make action.”
“If you take the quality time to do taxonomy right, you see really, really good outcomes. Trying to make sure that taxonomy works across the stack I think is where you get the best outcomes, as well.”
“The best way to audit is really to build good rigor around your analytics, understand how that data flows in, and use the auditing tools to be able to do that.”
How does design happen, and how do designers and marketers collaborate? As a common courtesy, provide details to get more work done better and faster. CoSchedule is consistently committed to quality design and creative output.
Today’s guest is Tim Walker, visual designer at CoSchedule. Tim talks about how he infuses brand with individual style that is distinctly CoSchedule. Discover how to replicate CoSchedule’s processes and philosophies.
Some of the highlights of the show include:
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Quotes from Tim Walker:
“Every designer has their own style. A lot of designers can do a lot of things, but I think each designer kind of has their own unique kind of signature. Integrating that into the brand, that’s always a fun little challenge.”
“It’s really important to kind of have those standards set in place and well-defined, and then you can kind of have some fun within those. It was enjoyable to try to meld my own style with the existing guidelines.”
“Everyone’s really great at communicating exactly what they need from design and the purpose of the design, too, and what we’re trying to achieve with it.”
“If you have valuable content to share, why not give it some great clothes to wear?”
“Humans are visual creatures. When we see images, our brains store the details verbally and visually. If you want people to pay attention to your content, and recognize your brand, or buy your product, share your posts, you need to have strong design or you’ll be forgotten and ignored.”
In a single sentence, describe your ideal customer. Where do they hang out online? What are their biggest problems? How often do you talk to them? Don’t rely on assumptions. Consciously focus on your customers by creating content that serves their needs and beats the competition.
Today’s guest is Shondell Varcianna from Varci Media, a content writing company for financial institutions, about how to get to know your audience. She shares effective and easy-to-follow advice to improve audience research without extra time and resources.
Some of the highlights of the show include:
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Quotes from Shondell Varcianna:
“If I know of you, but I don’t know you, how can I offer you anything because I don’t really know what you want.”
“Wherever your target audience is, is where you want to be. You’ll have to find out where they are, and then you just need to show up where they are, consistently.”
“Everyone is accessible on social media. Everybody. I connect with strangers every single day on social media.”
“Content that speaks to everyone is content that speaks to no one.”
High-profile data breaches at big-name companies have become an all-too-common pitfall that creates negative press. Marketers need to protect their company and customers by knowing how to prevent a cybersecurity attack or security lapse.
Today’s guest is Gary S. Chan from Alfizo Security Solutions. Gary is a cybersecurity expert and helps organizations make sure software and systems are safe and secure. Avoid being the next victim and consider the cost of inaction.
Some of the highlights of the show include:
Links:
Quotes from Gary S. Chan:
“I help businesses improve their sales, meet compliance, and stay safe.”
“Larger clients tend to care about buying from companies with good security.”
“If you don’t configure things properly, a lot of your emails will go to Spam boxes, which means that your recipients don’t read them.”
“You’re going to lose customer data, you’re going to lose intellectual property, you’re going to lose time, you’re going to lose money, and you’re going to lose some of your reputation.”