Are you frustrated being on an in-house marketing team working with external agencies? And vice versa? Client and agency relationships can turn sour for several different reasons, such as unreasonable expectations, misaligned objectives, overselling capabilities, or poor communication of needs.
Today’s guest is Tyler Elliston, founder of Right Side Up. Tyler talks about how his company is structured to set up client relationships for mutual success using basic philosophical and strategic approaches. Actual measures and practical guidance can prevent and avoid problems from starting in the first place.
Some of the highlights of the show include:
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Quotes from Tyler Elliston:
“Ultimately, our goal is to help them build a best-in-class organization that consists of full-time people, agencies (not us - Right Side Up), whatever sort of makes sense for their business. So, we try to take a more kind of holistic approach to their success.”
“We really index on individual talent. We really believe that great marketing comes from great marketers.”
“I felt like I had relatively little control over the talent I was working with.”
“In a lot of cases, the problem is not the person. A lot of times, the problem is the structure that the person is in.”
Diversity, equity, and inclusion, or the ‘DEI’ initiatives, have received increased attention for a wide variety of reasons. How and why should marketing leaders and teams implement effective DEI programs and strategies? The consequences for not understanding what DEI means does matter.
Today’s guest is Jimi Vaughn, a DEI consultant and expert. He talks about making a case for DEI by aiming for both the head and the heart of organizations’ decision makers and internal stakeholders.
Some of the highlights of the show include:
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Quotes from Jimi Vaughn:
“When I talk about diversity, I’m really referencing the traits and characteristics that makes us all unique.”
“Equity is really about fair treatment, where equality is about the same treatment. Sometimes, equality isn’t necessarily fair.”
“I do believe that there’s an ethical responsibility for organizations and marketers and basically any business to be thinking about these types of things.”
“It would be foolish to not understand the buying power of minority groups.”
How can smaller companies compete against bigger businesses? Agile marketing is a methodology that helps companies work more efficiently and effectively to produce better outcomes.
Today’s guest is Andrea Fryrear from AgileSherpas, an agile marketing consultancy. Andrea talks about how companies can leverage limited resources the right way by having a plan and path to follow and drive outsized outcomes.
Some of the highlights of the show include:
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Quotes from Andrea Fryrear:
“If it’s not getting you anywhere, then that speed is just waste. It’s wasted energy.”
“Agile does all of its optimization and its speed and its waste reduction to deliver value to a customer faster.”
“What do we need in order to effectively identify the high-value work and prioritize the high-value work? We need to know everything that’s out there. Everything we are doing compared with everything we could be doing.”
“Agile is meant to apply holistically across all the work that a team does.”
Are you a hiring manager responsible for building a marketing team? An internship program should not be an afterthought. Take the time to select candidates and support interns effectively to be productive team members and get a good start on their career.
Today’s guest is Owen Piehl, CoSchedule intern, who shares insights about how to get an internship for a specific role with limited experience. Owen talks about what college students and hiring managers need to know to make marketing internships successful.
Some of the highlights of the show include:
Links:
Quotes:
“I started out as the social media intern. That’s what I got hired on as with little social media experience, I might add, and then now I’ve made the transfer over to the content editor intern.” Owen Piehl
“I was looking for something where I could get into marketing a little bit, learn a little more about just how marketing teams work. As I was researching, I saw a few openings for CoSchedule, and I did some research on the company.” Owen Piehl
“(Owen) You chose to focus on how your skills fit the role, rather than how your experience fit the description.” Ben Sailer
“Ask yourself what skills you have right now that might transfer. Combine that with a dedication to never stop learning, and you just might surprise yourself with what you can achieve.” Ben Sailer
“One thing I really appreciate about CoSchedule is it’s very results oriented.” Owen Piehl