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Actionable Marketing Podcast

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Now displaying: July, 2021
Jul 27, 2021

Great content doesn't happen by accident. It's usually a byproduct of refined processes that help teams work together efficiently and effectively. However, planning editorial workflows and implementing content creation processes can be challenging.

Today’s guest is Justin Zimmerman from Salesmsg. Justin talks about how marketing teams can develop and implement editorial workflows and content creation processes to create better content.

 

Some of the highlights of the show include:

  • Creative Control: Why marketers should create editorial workflows for content
  • Four Cs: Collaboration, connection, creative control, and compensation
  • Flow State: Focus on the process and the results will show up
  • Neurological Map: Goal in world of workflow is to align teams for higher purpose
  • State of Enjoyment: You have 3 places you live—work, home, and inside yourself
  • Start Right: Avoid potential pitfalls, pain by having workflow process for outcomes
  • Lessons Learned: Listen and do something to not repeat the same mistakes
  • Continually Improve: You can't have a sense of progress without a process
  • Content Team Roles: At minimum—a writer, designer, and project manager
  • CoSchedule: Tool that separates chaos from clarity
  • Person at the Helm: Make sure work gets done, but it doesn’t mean you do it
  • Four Ps: Purpose, people, process, and product
  • Context Switch: Too many tools, channels, and notifications lead to distraction
  • Complicated vs. Simple: Basic elements of workflow/work management process
  • Mistakes Made: Start small, take it slow; workflows are change and require change management

 

Links:

 

Quotes from Justin Zimmerman:

“Self-reflection and experience really allow me to look at the word process not as a dirty word, but as a way to align teams.”

“Flow state is, I think, the ultimate outcome of teams working together towards a common goal and feeling that sense of higher purpose.”

“I think words matter because they give an indication of the actions that follow them.”

“Workflow is the way that connects where we are today with the progress and results that we want.”

Jul 20, 2021

Do you believe in the power of personal video in video outreach or do you remain skeptical? If a pitch for something isn’t interesting on its own, how will a video that takes longer to watch than reading a simple email grab your attention and sway your opinion?

Today’s guest is David Jay, founder of Warm Welcome, a personal video platform. Discover the value of video, how video can be used, and its full potential by making business communication that scales and creates personal conversations and human connections.

 

Some of the highlights of the show include:

  • Use Cases: Supercharge outreach, make website welcoming, improve onboarding flows, lead generation, and sales
  • Videos: Personalized versus personal - David describes the differences
  • Do’s/Don’ts: How to make a video worth watching to solve someone’s problem
  • Mindset: Business is built on trust, and trust is built through relationships
  • Instant Video Connection: Talk to humans - nobody wants to talk to chatbots
  • Emotion or Information? People buy and sell things online to other people
  • Improve ROI: Measure and track customers’ loyalty, evangelism, engagement

 

Links:

 

Quotes from David Jay:

“Video can be personalized or it can just be personal. There’s kind of different directions you can go with it.”

“There's a lot of ways to use video in our business.”

“The first thing not to do is don’t think of it selfishly. Don’t think of it as a way to get what you want. Every sales and marketer, we’re guilty of this.”

“I think business is built on trust, and trust is built through relationships.”

Jul 13, 2021

Audience growth - whether in the context of social media followers, email list, podcast listeners, or YouTube subscribers - whatever the case may be, it's easy to believe that more is always better.

Today’s guest is Matt Johnson, author of MicroFamous: Become Famously Influential to the Right People. Also, Matt is the founder of a podcast PR agency, Pursuing Results, and host of the MicroFamous podcast. He talks about how to be micro-famous with the right people and learn to grow as an influencer within a given niche.

 

Some of the highlights of the show include:

  • MicroFamous: Be famously influential, but not to everyone, just the right people
  • Focused Approach: Reorient strategy to grow smaller but better following
  • Benefits: Expect to drive better results by attracting just the right people
  • What People Want: To working with the #1 name that solve their problems
  • Who’s the right person? Until you know, you don't know what content to create
  • Audiences want clarity and focus; put content into the world without shouting
  • Wave of the Future: Know who to talk to, identify correct niche to focus on
  • Who are the right people? The most valuable, open-minded, and influential
  • First or Only: Uncover clear, compelling idea that appeals to a given audience
  • Three Stages of Influence: Get seen, get noticed, and get known
  • Practice What You Preach: Share what you do, be featured, build name for self

 

Links:

 

Quotes from Matt Johnson:

“When I go to an industry conference, it's full of my ideal people. I absolutely want everybody there to know who I am. That's really what it means to be MicroFamous.”

“If you're not number one, you're facing an uphill battle.”

“You want to be famously influential, but not to everyone, just to the exact right people.”

“The thing that generated sales was delivering the exact right content that the right people cared deeply about and it resonated with them.”

Jul 6, 2021

If you have a podcast, are you repurposing your content assets across other channels and formats? If not, then you are missing out on opportunities to reach potential listeners and customers. 

Today’s guest is Holly Pels, Vice President of Marketing at Casted – a podcast platform for B2B marketers. Holly talks about how and why marketers should turn their podcast into a content creation engine to drive return on investment (ROI).

 

Some of the highlights of the show include:

  • How and why marketers shouldn’t struggle to make the most of their assets
  • How to turn things around to better distribute podcast content
  • Benefits of sharing and repurposing podcast assets across platforms/channels
  • Why marketers should pay attention to podcasting as a channel to use right now
  • Experts at everything? Marketers are expert storytellers, not always SMEs
  • Marketers fail to maximize assets by creating silos, producing one-off episodes
  • Missed Opportunity: Plan to repurpose richer, better, and engaging content
  • Repurpose/Repromote: Makes things easier, engaging, saves time, offers insight
  • Getting Started:
    • Embed player on blog and website
    • Create certain amount of evergreen social assets
    • Schedule blog posts to highlight podcast content
    • Pull key information rather than listening to full episode

 

Links:

 

Quotes from Holly Pels:

“Podcasting is a channel that is very authentic. It’s two people having a conversation versus what a brand necessarily wants you to hear.”

“Content planning is really important when it comes to podcasting, but this is much richer, better, engaging content than anything.”

“Traffic is great but conversion is better.”

“If it seems to be resonating with our audience, we want to make sure that we’re giving them more.”

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