Content distribution is important, but most marketers struggle to understand how to distribute content effectively and efficiently. They create, publish, and push content out only to move onto the next piece before promoting and distributing the last one.
Today’s guest is Sarah Colley, a content marketer. She shares how to get started with distributing content or improve your current content distribution practice. It's time to start making distribution a real part of content strategy from the beginning.
Some of the highlights of the show include:
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Quotes from Sarah Colley:
“It's about building conversations around content. It looks a lot different. It's harder to implement, but when you do it right, it really works.”
“A lot of people focus on distribution in terms of traffic and getting seen by as many people as possible. I totally disagree.”
“You can do a lot of distribution for free, completely free, but it just comes down to time.”
“My best strategy is just developing relationships with people that have audiences and people that don't, people that may eventually have an audience.”
Today’s guest is Georgios Chasiotis, Managing Director of MINUTTIA, about what to focus on with SEO in 2022. He shares insight into what SEO tactics should be used or are overused, especially when it comes to software as a service (SaaS).
Some of the highlights of the show include:
Links:
Quotes from Georgios Chasiotis:
“Unfortunately, what I see is pretty much all websites are doing what every other website is doing.”
“Try new things, experiment, and fail a lot of times in the process of discovering new ways of generating interest and demand for our websites.”
“SaaS companies have struggled when it comes to organic search.”
“Everyone can play the content and backlinks game. Not everyone can build a brand and not everyone can create a wow moment for their website visitors.”
When was the last time you saw an awesome online or social video ad? Did it impress you so much that you thought about buying the product or recommend it to someone? These days, a list of truly memorable video ads are few and far between.
Today’s guest is Matt Johnston with Guide Social, an agency that creates ads for all kinds of brands and products. Using and understanding the HERO System makes for memorable video ads that resonate.
Some of the highlights of the show include:
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Quotes from Matt Johnston:
“The biggest mistake that people make is that they focus way too much on features and their product and things like that rather than focusing on the avatar and empathy and trying to connect with that person and tying it back to their pain.”
“The reason that someone will buy something from you or sign up to be a lead in your company is - it has everything to do with their own selfish needs and desires.”
“If you want to move them to act, you need to emotionally resonate with them.”
“Nobody cares about what you sell. They care about opportunities that are available to them to solve their problems.”
Who do you believe more? A marketer, your best friend, or complete stranger who bought your product or service and offers an honest opinion? Good or bad—what customers say matters.
Today’s guest is Denise Blasevick from The S3 Agency. Denise explains how to generate more positive reviews and how to handle negative reviews (or if you should deal with them at all).
Some of the highlights of the show include:
Links:
Quotes from Denise Blasevick:
“Some people aren’t worth mollifying.”
“If they have a legitimate point, try to do something about it in terms of the way you deliver your product or service, if you can.”
“The volume has to be right. The kinds of reviews have to be right, and the stars have to be right.”
“Your sixth sense online is reviews.”