CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
Copywriting can happen anywhere - from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting people to say “Yes” and generating more leads and buyers. It measures results to see if something converted or not.
Today, we’re talking to Joanna Wiebe, a conversion copywriter, creator of Copyhackers, and co-founder of Airstory. She is an absolute authority on copywriting and conversions.
Some of the highlights of the show include:
Links:
Quotes by Joanna Wiebe:
“It wasn’t the digital atmosphere we have today in marketing where everything, everything gets measured.”
“The real thing is we want to convert. We want more leads and we want more buyers. That’s what conversion copywriting is about.”
“We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something.”
“People want to click things. Mostly because they just want to move through life and get their problems solved.”
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
CoSchedule’s blog and content engine generate more than 1 million views and 20,000 leads every month. How do we do it? Listen and learn.
Today’s guest is Leah DeKrey, content marketing strategist and blog manager at CoSchedule. To know that a million people read the blog posts she writes every month is terrifying, thrilling, and core to CoSchedule’s growth.
Some of the highlights of the show include:
Links:
Quotes from Leah DeKrey:
“The number one thing that got us kicked off on the right foot was having that executive and managerial buy-in.”
“We aim to be the most in-depth blog posts that you can find on any topic on the Internet.”
“How much is too much? How much time is too much time? You're not alone in wondering those things.”
“Finding those sweet spots of keywords is really important for your content strategy. Otherwise, it's not going to be justified spending so much time.”
Today’s guest is Vassilena Valchanova, a digital strategist, trainer, speaker, and blogger. She talks about why it is important to plan content consistently with a repeatable and effective framework by sharing her blueprint for content planning.
Some of the highlights of the show include:
Links:
Quotes from Vassilena Valchanova:
“We don't spend enough time properly planning out what messages we’ll be sharing, what different types of content we’ll be promoting, and how we engage our audience in different channels and in different formats.”
“We start creating content that pretty much feels and looks the same because we're trying to push something out quicker and will go for just an image with a standardized template design rather than focusing on really creating something unique at that point.”
“What the content blueprint does is allow you to document that strategy in an easy-to-use format. ”
“The four different segments will be the mission statement, setting up the goals, channel plan, and topic plans.”