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Oct 14, 2016

Whether you own a small or large business, you may have your hands full keeping your company’s Facebook page up-to-date and engaging. Imagine having hundreds of Facebook pages to keep track of. That would be an immense undertaking!

Today’s guest, Kelly Fitzgerald, does just that. As the content strategist and copywriter for Anytime Fitness, a global fitness company with franchises in North America and other part of the world, Kelly works closely with the brand and the franchisees to create compelling, actionable content.

Kelly has achieved some huge results for Anytime Fitness on Facebook, and today she tells us how she does it. Some of the topics you’ll hear discussed include:

  • An overview of the successful practices that Kelly has seen work very well with the company’s Facebook accounts.
  • How a mix of images, links and other content can help companies become more successful on Facebook.
  • How Kelly manages not only corporate pages, but also local pages for a large company.
  • The training process for franchisees on how to best use the social media platforms.
  • How Kelly maintains a consistent brand voice.
  • Kelly’s best tips on managing multiple Facebook pages.
  • Some of the ways that Kelly has worked on her scheduling and planning.

Links:

Coschedule

Anytime Fitness

Kelly’s Anytime Fitness blog

The Power of Habit

Momentfeed


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