ACM006: How To Market A Brand New Feature Or Product With Kathryn Nyhus From CoSchedule

Organizing new product launches and telling customers about new features can be a daunting task. It can be difficult to know exactly how to market your products and features to your audience, and you might have trouble coming up with just the right language to attract the attention of your target audience.

Today we are speaking with the CoSchedule product marketing leader, Kathryn Nyhus. Kathryn helps organize product launches and comes up with the specific messaging necessary to speak to our varied customers. She’s a super-smart marketing nerd, which helps her fit right in with the CoSchedule team!

Some of the topics we’ll cover today include:

• Kathryn’s background and how it has helped her in her current position at CoSchedule.
• How Kathryn has helped CoSchedule go from chaotic to more organized with the implementation of checklists and timelines.
• How the team comes up with speaking points for a feature.
• Some of Kathryn’s favorite techniques and methods of marketing a new feature.
• How segmenting helps the CoSchedule team tailor their marketing emails to the right audiences.
• How to continue to market a feature once the initial excitement of its launch fades.
• Kathryn’s best piece of advice for marketers who are launching a new product or feature.

Links:

CoSchedule

 

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