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Actionable Marketing Podcast

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Sep 22, 2020

Do you have something to say and share with others? Start a podcast, but don’t sell yourself short when trying to get your dream guests on the show. It takes connections.

Today’s guest is Stephanie Cox, vice president of sales and marketing at Lumavate. She hosts the company’s Real Marketers Podcast and has talked to guests from the world’s biggest companies. What did she do to make it happen, and how can you do the same with your own podcast?

 

Some of the highlights of the show include:

  • Lumavate: Platform enables marketers to build mobile apps without code
  • Real Marketers: Authentic conversations that ask forgiveness, not permission
  • Strategic Networking: Who and what you know, and who and what they know
  • Podcast Launch: First few episodes feature big names to build credibility
  • Timeline: Four weeks post-launch of podcast to regularly land high-profile guests
  • Dream ‘Guest’ List: Goals to get ultimate brands/names (Google’s Alex Russell)
  • What’s the worst that could happen? All you have to do is ask and outreach
  • Missing Pieces: What stories do you want to tell and best people to tell them?
  • Success Rate: Love what you do and be a passionate thought leader

 

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